10.34820/FK2/9OJQTK Alamsyah, Andryhttps://orcid.org/0000-0001-5106-7561(Fakultas Ekonomi dan Bisnis : KK ICT Based Management (IBM))Ramadhani, Dian Puterihttps://orcid.org/0000-0003-0821-8429(Fakultas Ekonomi dan Bisnis : KK ICT Based Management (IBM)) Telkom University Dataverse 2024 doi:10.34820/FK2/9OJQTK/RO7OZQ User Generated Content (UGC) sourced from a well-recognized online platform that serves as a repository for user-contributed reviews. We collected data from 56,448 reviews associated with Bali's destinations. Alamsyah, Andry(Fakultas Ekonomi dan Bisnis : KK ICT Based Management (IBM))