A CONCEPTUAL STUDY ON THE RELATIONSHIP BETWEEN BUSINESS STRATEGY, MARKET ORIENTATION AND SMEs PERFORMANCE IN SOUTH SUMATRA, INDONESIA

10.34820/FK2/FMD6IS sagita, Ardio0000-0002-4072-4025(Telkom University)Mohd Salahudin SHAMSUDIN(Universiti Utara Malaysia)Shyalwi SUHIMI(Universiti Utara Malaysia)Aris Kusumo(Unu Yogyakarta)Adnan KASOFI(Universitas Binawan) A CONCEPTUAL STUDY ON THE RELATIONSHIP BETWEEN BUSINESS STRATEGY, MARKET ORIENTATION AND SMEs PERFORMANCE IN SOUTH SUMATRA, INDONESIA Telkom University Dataverse 2023 http://sbm.uum.edu.my/images/2022/cbm/ProceedingCBM2022withISBN.pdf#page=198 Ardio sagita(Telkom University)