10.34820/FK2/N5IC5U Irjayanti, Maya(Telkom University) Telkom University Dataverse 2023 doi:10.34820/FK2/N5IC5U/CVSJDQ Small and medium enterprises, especially in the food and clothing sectors in Indonesia, still pay little attention to the role of quality in their performance and its possible impacts on their competitiveness. There is a simple model of quality culture that has 6 dimensions: material handling, machinery and equipments handling, plant production environment, human resources, problem solving, and quality obsession. This model could accomodate SMEs with a basic foundation for selfassessment in terms of reaching certain quality, thus, they can compete not only locally but also at global markets. Irjayanti, Maya(Telkom University)