The effects of gender and age on factors that influence purchase intentions and behaviours of e-commerce consumers in Indonesia

10.34820/FK2/NWK2HV Alfanur, Farah(Telkom University) The effects of gender and age on factors that influence purchase intentions and behaviours of e-commerce consumers in Indonesia Telkom University Dataverse 2023 doi:10.34820/FK2/NWK2HV/RQWRNT This study aims to provide new learning from consumer behaviour viewpoints by understanding the effects of gender and age on consumer purchase intentions and purchase behaviours, specifically in the context of e-commerce in Indonesia, by developing a hypothetical structural model that comprises nine motivational factors: convenience, perceived website quality, social influence, facilitating conditions, hedonic motivation, economic reasons, security, variety and delivery. Alfanur, Farah(Telkom University)