10.34820/FK2/PHGVLE Telkom University, INDIRA RACHMAWATI(Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM)) Telkom University Dataverse 2024 doi:10.34820/FK2/PHGVLE/N2WUTO Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media influencers to communicate their products. Telkom University, INDIRA RACHMAWATI(Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM))