10.34820/FK2/UMIBWM TRIONO, SUNU PUGUH HAYU(Fakultas Ekonomi dan Bisnis; Strategy, Human, Entrepreneurship and Economics) Telkom University Dataverse 2023 doi:10.34820/FK2/UMIBWM/SHXPTFdoi:10.34820/FK2/UMIBWM/MPHW2Y Data dari penelitian dengan judul: THE ROLE OF INNOVATION ON MARKET ORIENTATION AND SME PERFORMANCE RELATIONSHIP: EVIDENCE FROM COFFEE SHOP IN BANDUNG TRIONO, SUNU PUGUH HAYU(Fakultas Ekonomi dan Bisnis; Strategy, Human, Entrepreneurship and Economics)