{"dcterms:modified":"2023-10-06","dcterms:creator":"A Dataverse Instance","@type":"ore:ResourceMap","@id":"https://dataverse.telkomuniversity.ac.id/api/datasets/export?exporter=OAI_ORE&persistentId=doi:10.34820/FK2/3YDYR8","ore:describes":{"citation:Depositor":"Telkom University, YANUAR RAHMAN","Subject":"Arts and Humanities","Deposit Date":"2022-09-15","Title":"PERANCANGAN MEDIA PROMOSI PERUSAHAAN ARNIS WIGATI (AW)","citation:Contact":{"datasetContact:Name":"Telkom University, YANUAR RAHMAN","datasetContact:Affiliation":"Fakultas Industri Kreatif, Media and Craftsmanship","datasetContact:E-mail":"vidiyan@telkomuniversity.ac.id"},"citation:Description":{"dsDescription:Text":"Kain Tenun merupakan hasil kerajinan berupa kain yang terbuat dari benang yang di tenun. Kain tenun diproduksi di berbagai daerah di Indonesia seperti Sumatera, Jawa, Kalimantan, Sulawesi,  Flores dan Lombok. Arnis Wigati (AW) merupakan pelaku usaha di bidang fashion khusus busana wanita yang memadukan antara motif kain tenun dengan gaya kontemporer. Sebagai salah satu ethnic brand di Indonesia, AW masih membutuhkan promosi untuk meningkatkan awareness di masyarakat khususnya melalui perancangan media promosi. Metode yang digunakan dalam pengumpulan data yaitu observasi dan wawancara sebagai teknik pengumpulan data. Metode analisis data yang digunakan adalah analisis SWOT dan analisis matriks perbandingan antara AW dengan brand fashion sejenis. Hasil rancangan penelitian ini utamanya berupa perancangan media promosi dalam bentuk media digital antara lain blog dan social media ads sebagai solusi terhadap permasalahan perusahaan. Perancangan media promosi ini diharapkan dapat membantu meningkatkan brand awareness AW.","dsDescription:Date":"2017-05-17"},"Author":{"author:Name":"Telkom University, YANUAR RAHMAN","author:Affiliation":"Fakultas Industri Kreatif, Media and Craftsmanship","Identifier Scheme":"ORCID"},"@id":"doi:10.34820/FK2/3YDYR8","@type":["ore:Aggregation","schema:Dataset"],"schema:version":"1.0","schema:datePublished":"2023-10-05","schema:name":"PERANCANGAN MEDIA PROMOSI PERUSAHAAN ARNIS WIGATI (AW)","schema:dateModified":"Thu Oct 05 11:27:03 WIB 2023","schema:license":"https://creativecommons.org/publicdomain/zero/1.0/","dvcore:fileTermsOfAccess":{"dvcore:fileRequestAccess":false},"schema:includedInDataCatalog":"YANUAR RAHMAN Telkom University Dataverse","ore:aggregates":[{"schema:name":"771-13-1634-1-10-20170517.pdf","dvcore:restricted":false,"schema:version":1,"dvcore:datasetVersionId":531,"@id":"doi:10.34820/FK2/3YDYR8/IHL0MH","schema:sameAs":"https://dataverse.telkomuniversity.ac.id/api/access/datafile/:persistentId?persistentId=doi:10.34820/FK2/3YDYR8/IHL0MH","@type":"ore:AggregatedResource","schema:fileFormat":"application/pdf","dvcore:filesize":1032587,"dvcore:storageIdentifier":"file://18341964803-72f5264d5f2f","dvcore:rootDataFileId":-1,"dvcore:checksum":{"@type":"MD5","@value":"2a8acdfb24e000dd05e15b4ef79d298d"}}],"schema:hasPart":["doi:10.34820/FK2/3YDYR8/IHL0MH"]},"@context":{"Author":"http://purl.org/dc/terms/creator","Deposit Date":"http://purl.org/dc/terms/dateSubmitted","Identifier Scheme":"http://purl.org/spar/datacite/AgentIdentifierScheme","Subject":"http://purl.org/dc/terms/subject","Title":"http://purl.org/dc/terms/title","author":"https://dataverse.org/schema/citation/author#","citation":"https://dataverse.org/schema/citation/","datasetContact":"https://dataverse.org/schema/citation/datasetContact#","dcterms":"http://purl.org/dc/terms/","dsDescription":"https://dataverse.org/schema/citation/dsDescription#","dvcore":"https://dataverse.org/schema/core#","ore":"http://www.openarchives.org/ore/terms/","schema":"http://schema.org/"}}