{"id":10309,"identifier":"FK2/N3BVJ1","persistentUrl":"https://doi.org/10.34820/FK2/N3BVJ1","protocol":"doi","authority":"10.34820","publisher":"Telkom University Dataverse","publicationDate":"2023-10-02","storageIdentifier":"file://10.34820/FK2/N3BVJ1","datasetVersion":{"id":713,"datasetId":10309,"datasetPersistentId":"doi:10.34820/FK2/N3BVJ1","storageIdentifier":"file://10.34820/FK2/N3BVJ1","versionNumber":1,"versionMinorNumber":0,"versionState":"RELEASED","UNF":"UNF:6:+5oGKvwer+JAmiM1qp0S4A==","lastUpdateTime":"2023-10-02T09:22:27Z","releaseTime":"2023-10-02T09:22:27Z","createTime":"2023-03-31T06:42:29Z","license":"CC0","termsOfUse":"CC0 Waiver","fileAccessRequest":false,"metadataBlocks":{"citation":{"displayName":"Citation Metadata","fields":[{"typeName":"title","multiple":false,"typeClass":"primitive","value":"WEBSITE AS AN COMMUNICATION TOOL AND BRANDING  STRATEGY IN TELECOMMUNICATION COMPANIES: REPLICATION DATA"},{"typeName":"otherId","multiple":true,"typeClass":"compound","value":[{"otherIdValue":{"typeName":"otherIdValue","multiple":false,"typeClass":"primitive","value":"Fakultas Ekonomi dan Bisnis"}}]},{"typeName":"author","multiple":true,"typeClass":"compound","value":[{"authorName":{"typeName":"authorName","multiple":false,"typeClass":"primitive","value":"Martini, Erni"},"authorAffiliation":{"typeName":"authorAffiliation","multiple":false,"typeClass":"primitive","value":"Telkom University"},"authorIdentifierScheme":{"typeName":"authorIdentifierScheme","multiple":false,"typeClass":"controlledVocabulary","value":"ORCID"},"authorIdentifier":{"typeName":"authorIdentifier","multiple":false,"typeClass":"primitive","value":"0000-0003-2782-4408"}}]},{"typeName":"datasetContact","multiple":true,"typeClass":"compound","value":[{"datasetContactName":{"typeName":"datasetContactName","multiple":false,"typeClass":"primitive","value":"Martini, Erni"},"datasetContactAffiliation":{"typeName":"datasetContactAffiliation","multiple":false,"typeClass":"primitive","value":"Telkom University"},"datasetContactEmail":{"typeName":"datasetContactEmail","multiple":false,"typeClass":"primitive","value":"ernimartini@telkomuniversity.ac.id"}}]},{"typeName":"dsDescription","multiple":true,"typeClass":"compound","value":[{"dsDescriptionValue":{"typeName":"dsDescriptionValue","multiple":false,"typeClass":"primitive","value":"This research had the purpose of investigating the utilization of a company's official website as a communication medium and for online branding purposes in the telecommunication industry in Indonesia. This \nstudy used a population of official websites from seven telecommunication companies in Indonesia. The \nindicators that had been used to analyze website content, website ease of use, and website interactivity. The \nresults of this study showed that 100% of telecommunication companies in Indonesia had a website that can \nbe used as an online branding strategy. The indicators that were mostly used by these companies for online \nbranding were website content (100%) and website ease of use (93.65%), while the use of website interactivity \n(53%) still needed to be maximized. The findings of this study were useful in revealing how telecommunications companies in developing countries used their websites as a communication medium for online \nbranding."},"dsDescriptionDate":{"typeName":"dsDescriptionDate","multiple":false,"typeClass":"primitive","value":"2023-03-31"}}]},{"typeName":"subject","multiple":true,"typeClass":"controlledVocabulary","value":["Business and Management"]},{"typeName":"keyword","multiple":true,"typeClass":"compound","value":[{"keywordValue":{"typeName":"keywordValue","multiple":false,"typeClass":"primitive","value":"Content Analysis, Website"}}]},{"typeName":"depositor","multiple":false,"typeClass":"primitive","value":"Martini, Erni"},{"typeName":"dateOfDeposit","multiple":false,"typeClass":"primitive","value":"2023-03-31"}]},"geospatial":{"displayName":"Geospatial Metadata","fields":[]},"journal":{"displayName":"Journal Metadata","fields":[]}},"files":[{"label":"data online branding website telco.tab","restricted":false,"version":3,"datasetVersionId":713,"dataFile":{"id":10310,"persistentId":"doi:10.34820/FK2/N3BVJ1/MCYEZX","pidURL":"https://doi.org/10.34820/FK2/N3BVJ1/MCYEZX","filename":"data online branding website telco.tab","contentType":"text/tab-separated-values","filesize":1985,"storageIdentifier":"file://18736672577-693219cc376d","originalFileFormat":"application/vnd.openxmlformats-officedocument.spreadsheetml.sheet","originalFormatLabel":"MS Excel Spreadsheet","originalFileSize":18186,"originalFileName":"data online branding website telco.xlsx","UNF":"UNF:6:+5oGKvwer+JAmiM1qp0S4A==","rootDataFileId":-1,"md5":"c1e731cd29d9265bd687a533d67ca304","checksum":{"type":"MD5","value":"c1e731cd29d9265bd687a533d67ca304"},"creationDate":"2023-03-31"}}],"citation":"Martini, Erni, 2023, \"WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: REPLICATION DATA\", https://doi.org/10.34820/FK2/N3BVJ1, Telkom University Dataverse, V1, UNF:6:+5oGKvwer+JAmiM1qp0S4A== [fileUNF]"}}