{"id":4468,"identifier":"FK2/R88WKM","persistentUrl":"https://doi.org/10.34820/FK2/R88WKM","protocol":"doi","authority":"10.34820","publisher":"Telkom University Dataverse","publicationDate":"2022-03-23","storageIdentifier":"file://10.34820/FK2/R88WKM","datasetVersion":{"id":82,"datasetId":4468,"datasetPersistentId":"doi:10.34820/FK2/R88WKM","storageIdentifier":"file://10.34820/FK2/R88WKM","versionNumber":1,"versionMinorNumber":0,"versionState":"RELEASED","UNF":"UNF:6:hD08UmDuY9lx0NbPD5oM3Q==","lastUpdateTime":"2022-03-23T06:59:35Z","releaseTime":"2022-03-23T06:59:35Z","createTime":"2022-03-23T06:59:06Z","license":"CC0","termsOfUse":"CC0 Waiver","fileAccessRequest":false,"metadataBlocks":{"citation":{"displayName":"Citation Metadata","fields":[{"typeName":"title","multiple":false,"typeClass":"primitive","value":"Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Tel U Coffee"},{"typeName":"author","multiple":true,"typeClass":"compound","value":[{"authorName":{"typeName":"authorName","multiple":false,"typeClass":"primitive","value":"ARIYANTI, MAYA"},"authorAffiliation":{"typeName":"authorAffiliation","multiple":false,"typeClass":"primitive","value":"Telkom University"}}]},{"typeName":"datasetContact","multiple":true,"typeClass":"compound","value":[{"datasetContactName":{"typeName":"datasetContactName","multiple":false,"typeClass":"primitive","value":"ARIYANTI, MAYA"},"datasetContactAffiliation":{"typeName":"datasetContactAffiliation","multiple":false,"typeClass":"primitive","value":"Telkom University"},"datasetContactEmail":{"typeName":"datasetContactEmail","multiple":false,"typeClass":"primitive","value":"ariyanti@telkomuniversity.ac.id"}}]},{"typeName":"dsDescription","multiple":true,"typeClass":"compound","value":[{"dsDescriptionValue":{"typeName":"dsDescriptionValue","multiple":false,"typeClass":"primitive","value":"Penelitian bertujujan untuk melihat pengaruh dari sosial media marketing terhadap keputusan pembelian tel u coffee. Dimana Tel u coffee ini memiliki keunikan karena dengan membeli produk berarti sekaligus berdonasi ke Telkom University, sehingga dapat membantu dalam pengembangan komunikasi pemasaran baik dari sisi keilmuan maupun praktek untuk Tel U Coffee nya."},"dsDescriptionDate":{"typeName":"dsDescriptionDate","multiple":false,"typeClass":"primitive","value":"2022-03-20"}}]},{"typeName":"subject","multiple":true,"typeClass":"controlledVocabulary","value":["Business and Management"]},{"typeName":"keyword","multiple":true,"typeClass":"compound","value":[{"keywordValue":{"typeName":"keywordValue","multiple":false,"typeClass":"primitive","value":"Social Media Marketing, Keputusan Pembelian"}}]},{"typeName":"depositor","multiple":false,"typeClass":"primitive","value":"ARIYANTI, MAYA"},{"typeName":"dateOfDeposit","multiple":false,"typeClass":"primitive","value":"2022-03-23"}]}},"files":[{"description":"Data Primer Kuesioner","label":"SMM PD TEL U COFFEE dataverse.tab","restricted":false,"version":3,"datasetVersionId":82,"dataFile":{"id":4469,"persistentId":"doi:10.34820/FK2/R88WKM/AD7JKO","pidURL":"https://doi.org/10.34820/FK2/R88WKM/AD7JKO","filename":"SMM PD TEL U COFFEE dataverse.tab","contentType":"text/tab-separated-values","filesize":7569,"description":"Data Primer Kuesioner","storageIdentifier":"file://17fb592214e-48c6d9a7f9a2","originalFileFormat":"application/vnd.openxmlformats-officedocument.spreadsheetml.sheet","originalFormatLabel":"MS Excel Spreadsheet","originalFileSize":12511,"originalFileName":"SMM PD TEL U COFFEE dataverse.xlsx","UNF":"UNF:6:hD08UmDuY9lx0NbPD5oM3Q==","rootDataFileId":-1,"md5":"aa959a2d4c8547aeacedd825ae2cddfa","checksum":{"type":"MD5","value":"aa959a2d4c8547aeacedd825ae2cddfa"},"creationDate":"2022-03-23"}}],"citation":"ARIYANTI, MAYA, 2022, \"Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Tel U Coffee\", https://doi.org/10.34820/FK2/R88WKM, Telkom University Dataverse, V1, UNF:6:hD08UmDuY9lx0NbPD5oM3Q== [fileUNF]"}}