The effects of gender and age on factors that influence purchase intentions and behaviours of e-commerce consumers in Indonesiahttps://doi.org/10.34820/FK2/NWK2HVAlfanur, FarahTelkom University Dataverse2023-10-022023-10-02T09:18:51ZThis study aims to provide new learning from consumer behaviour viewpoints by understanding the effects of gender and age on consumer purchase intentions and purchase behaviours, specifically in the context of e-commerce in Indonesia, by developing a hypothetical structural model that comprises nine motivational factors: convenience, perceived website quality, social influence, facilitating conditions, hedonic motivation, economic reasons, security, variety and delivery.Business and Managemente-commerceAlfanur, F. and Kadono, Y. (2022) ‘The effects of gender and age on factors that influence purchase intentions and behaviours of e-commerce consumers in Indonesia’, Int. J. Innovation and Learning, Vol. 31, No. 4, pp.474–505., doi, 10.1504/IJIL.2022.123178, https://doi.org/10.1504/IJIL.2022.123178Alfanur, Farah2023-03-31CC0CC0 Waiver