PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCEShttps://doi.org/10.34820/FK2/PHGVLETelkom University, INDIRA RACHMAWATITelkom University Dataverse2024-03-282024-03-28T06:42:05ZConsumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media influencers to communicate their products.Social SciencesTelkom University, INDIRA RACHMAWATI2024-03-28CC0CC0 Waiver