Decomposing the problems of traditional markets business ecosystem in Indonesiadoi:10.34820/FK2/6U4RJRTelkom University Dataverse2022-09-231Prabowo, Fajar Sidiq Adi, 2022, "Decomposing the problems of traditional markets business ecosystem in Indonesia", https://doi.org/10.34820/FK2/6U4RJR, Telkom University Dataverse, V1Decomposing the problems of traditional markets business ecosystem in Indonesiadoi:10.34820/FK2/6U4RJRPrabowo, Fajar Sidiq AdiTelkom University DataversePrabowo, Fajar Sidiq AdiPrabowo, Fajar Sidiq Adi2022-09-23Business and Managementtraditional market; business ecosystem; value exchanges; public sector; Indonesia; markets; management; marketing; marketplace; marketspace; policy; merchants; sustainabilityThis study addresses the issue that traditional markets face in this modern time, particularly in Indonesia. By examining previous literatures discussing the traditional marketplace, the research suggested that there were four major categories of problems that bear down upon the current condition of traditional markets in Indonesia. To further dissect the problems faced by traditional market merchants, we have constructed a value flow map to assess the health of the business ecosystem of traditional markets. We argue that immediate actions must be taken to maintain the presence of traditional markets in the country. We have managed to produce several posits to be tested through empirical studies. We also have provided several tentative suggestions that might be useful for future policymakers, to improve the managerial mechanism that is suitable to help sustain traditional markets in Indonesia.CC0 Waiverijpspm.2017.087657.pdfapplication/pdf