Digital marketing: peningkatan kapasitas dan brand awareness usaha kecil menengahdoi:10.34820/FK2/B5MXOHTelkom University Dataverse2023-09-291Indriya Himawan, Abdurrahman Faris, 2023, "Digital marketing: peningkatan kapasitas dan brand awareness usaha kecil menengah", https://doi.org/10.34820/FK2/B5MXOH, Telkom University Dataverse, V1Digital marketing: peningkatan kapasitas dan brand awareness usaha kecil menengahdoi:10.34820/FK2/B5MXOHIndriya Himawan, Abdurrahman FarisTelkom University DataverseIndriya Himawan, Abdurrahman FarisIndriya Himawan, Abdurrahman Faris2023-09-29Business and ManagementDigitalization, especially social media has been claimed to change consumer behavior with important consequences for companies, product and brands. Consumers use online service to browse, store and play mucis, send email access Facebook, Twitter, Instagram and applications with various connected devices such as smartphone, tablet, and laptop ultimately change the way to use internet access not just for information but alsi for business. This research contributes to the understanding of SME marketing practices by using digital marketing in the marketing mix of SME in the Muhammadiyah Economy & Entreprneurship Council in the Gresik Regional (MEK PDM)CC0 WaiverHimawan, A. F. I. (2019). Digital marketing: peningkatan kapasitas dan brand awareness usaha kecil menengah. Jurnal Analisis Bisnis Ekonomi, 17(2), 85-103.