THE EFFECT OF MARKETING PUBLIC RELATIONS ACTIVITIES TO A COMPANY'S BRAND IMAGE BY TEXT ANALYTICS (CASE STUDY OF PT EIGER)doi:10.34820/FK2/EBCKRXTelkom University Dataverse2022-03-211MILLANYANI, HEPPY, 2022, "THE EFFECT OF MARKETING PUBLIC RELATIONS ACTIVITIES TO A COMPANY'S BRAND IMAGE BY TEXT ANALYTICS (CASE STUDY OF PT EIGER)", https://doi.org/10.34820/FK2/EBCKRX, Telkom University Dataverse, V1THE EFFECT OF MARKETING PUBLIC RELATIONS ACTIVITIES TO A COMPANY'S BRAND IMAGE BY TEXT ANALYTICS (CASE STUDY OF PT EIGER)doi:10.34820/FK2/EBCKRXMILLANYANI, HEPPYTelkom University DataverseMILLANYANI, HEPPYMILLANYANI, HEPPY2022-03-21Business and ManagementPenelitian ini memakai data berupa user-generated-content dari Twitter. Pengambilan data diambil dengan teknik crawling menggunakan tools Python. Proses analisis akan terdiri dari beberapa tahap, yaitu perception analysis, dan sentiment analysis. Analisis data ini akan menggunakan tools Google Collab dengan bahasa pemrograman Python dan Orange.CC0 Waivereigeradventure_in_data.xlsxapplication/vnd.openxmlformats-officedocument.spreadsheetml.sheeteiger_after.csvtext/csveiger_all_result.csvtext/csveiger_before.csvtext/csv