The Hooked Model as Communication Strategy of “Kembaliin” App as an Information Media for Handling Lost and Founddoi:10.34820/FK2/EU0EORTelkom University Dataverse2022-04-121AR RAZI, ARIA, 2022, "The Hooked Model as Communication Strategy of “Kembaliin” App as an Information Media for Handling Lost and Found", https://doi.org/10.34820/FK2/EU0EOR, Telkom University Dataverse, V1The Hooked Model as Communication Strategy of “Kembaliin” App as an Information Media for Handling Lost and Founddoi:10.34820/FK2/EU0EORAR RAZI, ARIATelkom University DataverseAR RAZI, ARIAAR RAZI, ARIA2022-04-01Arts and HumanitiesComputer and Information ScienceSocial SciencesOthercommunication strategy, mobile application, lost and found, application“Kembaliin” is a mobile application specifically designed to assist urban communities in solving problems of lost and found items in public places online. The design model of application functions as an intermediary media and liaison in facilitating the need for information exchange between the lost (victim) and the party that finds the scattered objects (the helper). The purpose of this study is to apply the Hooked Model as a communication strategy to build users habit. This research uses a descriptive method with qualitative approach. This study describes the practice of communication strategies consisting of three main essences, namely implementation strategies, support strategies, and integration strategies that will frame the practice of communication strategies with several quality standards. The results of this study is the Hook Model Canvas of “Kembaliin” mobile apps.CC0 Waiver2502-2431A.A. Razi, “Penerapan Metode Design Thinking pada Model Perancangan UI/UX Aplikasi Penanganan Laporan Kehilangan dan Temuan Barang Tercecer,” Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan Demandia, vol. 3, no. 02, 2018.Business Model Canvas kembaliin app.pngBMC (Business Model Canvas) of Kembaliin Appsimage/pngKembaliin Hooked Model.pngThe Hooked Model / Hook Model of Kembaliinimage/pngValue Propositions Canvas kembaliin app.pngVP (Value Propositions) of Kembaliin Appsimage/png