An analysis of CRM practices in the telecommunication industrydoi:10.34820/FK2/L650THTelkom University Dataverse2024-03-291Alfaiza, Salsabila Aisyah, 2024, "An analysis of CRM practices in the telecommunication industry", https://doi.org/10.34820/FK2/L650TH, Telkom University Dataverse, V1An analysis of CRM practices in the telecommunication industrydoi:10.34820/FK2/L650THAlfaiza, Salsabila AisyahTelkom University DataverseAlfaiza, Salsabila AisyahAlfaiza, Salsabila Aisyah2024-03-29Business and ManagementCRM practices Customer relationship Firm performance TelecommunicationToday, concerning the capacity to react straightforwardly to client demands and offer the client a profound experience that is customized and interactive, organizations in the telecommunication industry must have the capacity to set up, support, and continue the connections toward long-term clients. This study attempts to analyze and observe the customer relationship management (CRM) practices that affect firm performance telecommunication corporations. Thus, the study employed a qualitative method, the primary data were obtained using the questionnaire, and the respondents consisted of 100 people. The results propose that customer relationships' management factors included the gathering of information, the processing of data, the management of information, the loyalty of customers, and the retention of customers with significantly related to the performance of a firm in the industry of telecommunication in Iraq.CC0 WaiverAn_analysis_of_CRM_practices_in_the_telecommunicattion industry.pdfapplication/pdf