PENGARUH BRAND IMAGE DAN WEBSITE QUALITY TERHADAP BEHAVIOURAL INTENTION TO WEBSITE MEDCOM.IDdoi:10.34820/FK2/ZXJDXFTelkom University Dataverse2023-10-021ARIYANTI, MAYA, 2023, "PENGARUH BRAND IMAGE DAN WEBSITE QUALITY TERHADAP BEHAVIOURAL INTENTION TO WEBSITE MEDCOM.ID", https://doi.org/10.34820/FK2/ZXJDXF, Telkom University Dataverse, V1, UNF:6:IOBsSclnOdvOiZQb64QeIQ== [fileUNF]PENGARUH BRAND IMAGE DAN WEBSITE QUALITY TERHADAP BEHAVIOURAL INTENTION TO WEBSITE MEDCOM.IDdoi:10.34820/FK2/ZXJDXFARIYANTI, MAYATelkom University DataverseARIYANTI, MAYAARIYANTI, MAYA2023-10-02Business and ManagementBrand Image, Website quality, Behavioural Intention.Pada Era 4.0 saat ini, masyarakat lebih banyak mengakses informasi melalui perangkat seluler. Pemilihan portal berita dipengaruhi oleh brand image dan website quality dari suatu news portal. Kondisi Medcom.id sebagai salah satu portal berita di indonesia mengalami fluktuasi dan ketidak tercapaian peningkatan visitor yang idealnya sejalan dengan peningkatan jumlah pengguna internet di Indonesia. Penelitian bertujuan untuk mengetahui pengaruh brand image dan kualitas website terhadap minat berperilaku mengunjungi website medcom.idCC0 WaiverData MEdcom.tab39736text/tab-separated-valuesUNF:6:IOBsSclnOdvOiZQb64QeIQ==No.199.0199.00.01.0397.0397.0114.748275223058UNF:6:HVan1Brar/2NodIUmt0AwA==BI10.03.57682619647355173.0397.0.0.87747744655404235.01.0UNF:6:gEE2yYVWyo1V0yw/yYzE2Q==BI24.0.3.6045340050377837397.00.05.01.00.8511902521949177UNF:6:HFZhyaqsO9SA2VX8cJWaxA==BI35.00.0397.01.00.8961763645799993.4.03.634760705289673UNF:6:MtdS1Am+ojhRsmqynIIOfg==WQ13.7002518891687660.0.2.0397.04.05.00.8694157663485652UNF:6:vM34zUGPneREVNwUaG/YRA==WQ21.00.0.5.04.03.77078085642317350.8705928810190674397.0UNF:6:HYUP2IqJopNkNTL9QUiqOw==WQ30.88763969674027484.0.3.6826196473551636397.01.05.00.0UNF:6:diQQkPV0VUZJnqP3YzTZjg==WQ41.00.8514144089028263.5.0397.04.03.79345088161209040.0UNF:6:twM1aP2oLcFqFeGkx5KXPw==WQ50.90624825899321023.73551637279596970.05.0397.0.4.02.0UNF:6:biACRsKQdaf8qVqcGD/gAA==WQ6397.03.763224181360202.2.05.00.90417532190782380.04.0UNF:6:XydCFCufVU2/5ffG7rXiWA==WQ71.0.0.04.03.8010075566750627397.05.00.8751328859805079UNF:6:sG2z0oguLQb+5jq4XIDkzw==WQ8.1.0397.04.05.00.88719529268779120.03.732997481108312UNF:6:S/mVm2crNSyQIQ+BqoYMBg==WQ9397.00.91024022202198525.03.8589420654911840.01.04.0.UNF:6:cEmlzQ+hjAN0FMIuKdoYhQ==WQ10397.04.00.01.03.80604534005037785.00.8933897132591523.UNF:6:EuJTzMI3oZAtQrXxAInUmA==WQ110.00.89349650524505195.03.7707808564231742.0.4.0397.0UNF:6:gDtTJywRCokTHubFQIFMaw==WQ12397.02.04.0.0.88133991385989143.77329974811083120.05.0UNF:6:L3eENTa6IVNL2HF229qBoQ==WQ13397.00.91858072608762435.00.03.770780856423174.1.04.0UNF:6:uqa4HUKeNBhFmfzrlbyfTg==WQ140.01.04.0397.0.0.88782599352807373.77078085642317355.0UNF:6:G9GnzGehSqgoX9gMKxubWA==WQ150.01.0.397.04.05.00.90287291621630313.748110831234257UNF:6:sCjUEXIaohPCx3cCLtPd5A==WQ165.03.7682619647355162.0.04.01.00.9026897248124554397.0UNF:6:QCc7LpuQWQIgn9H9cLQsAQ==WQ17397.0.5.04.00.89401604413679881.00.03.6926952141057936UNF:6:+aBwbQu+l8FQxMgwmighTg==WQ180.89655956126299523.75062972292191435.0.1.00.0397.04.0UNF:6:yWMM4UxnKVndZ3eNoYXdxA==WQ190.91324015577416121.0397.05.00.04.0.3.7607052896725444UNF:6:+WSi0b4TjvJMbUEfHzGE1Q==WQ203.7430730478589420.0397.05.01.00.8729860674394874.4.0UNF:6:PwPAJBtpk/7Tqe0wUGT+gA==WQ214.0.397.01.00.87572143048744475.00.03.7103274559193955UNF:6:/wtSAt1WGloFDFZOFAwD7A==WQ223.68765743073047860.8894293957514068.1.00.05.0397.03.0UNF:6:+MSj9Ju/iydnKIWGzdKu8g==WQ230.87573595744685215.03.7329974811083124.0.0397.04.01.0UNF:6:7LG5ZuVkT16phPZoslrQXg==WQ240.0.5.04.03.7858942065491186397.01.00.8944286133253125UNF:6:nPLQKDvGYUp7EoBjTa5qQg==BIN1.397.00.96602857372414534.03.9068010075566750.02.05.0UNF:6:GR0MUI1XhwVw4avbep2a6Q==BIN22.03.7934508816120910.90601660671697735.0397.0.4.00.0UNF:6:RjWyi1tDuhk+tFmOCQ1Tsw==BIN34.00.92701087323573012.05.00.03.821158690176323.397.0UNF:6:E3ustuTfl5UfuFxxIkI8Pg==BIN40.94956525444806982.04.00.0.397.03.79345088161209045.0UNF:6:I6Hyki9kwci4IX1b+kmswg==BIN53.79848866498740545.00.88745336084451530.04.02.0.397.0UNF:6:GYgGtRdf/aJFSyP6yiVlNQ==X1(BrandImage)15.02.04345272909644260.04.010.81612090680100711.0397.0.UNF:6:DEchMXGtWqTyG1gRBmzl0w==X2(WebsiteQuality)120.00.090.1108312342569252.015.058901477240765397.0.87.0UNF:6:sV1hRpYV+GS5cn6Tve2Wjg==Y(BehaviouralIntention)19.11335012594458511.00.025.0397.0.20.03.251999868120197UNF:6:8+ildEATEksnCl+3F9BzVw==