|
View: |
Part 1: Document Description
|
|
Citation |
|
|---|---|
|
Title: |
NALISA PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION PADA GENERASI MILLENIAL (STUDY PADA FINPAY MONEY DI PT FINNET INDONESIA) |
|
Identification Number: |
doi:10.34820/FK2/6PQ09P |
|
Distributor: |
Telkom University Dataverse |
|
Date of Distribution: |
2023-10-02 |
|
Version: |
1 |
|
Bibliographic Citation: |
Telkom University, INDIRA RACHMAWATI, 2023, "NALISA PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION PADA GENERASI MILLENIAL (STUDY PADA FINPAY MONEY DI PT FINNET INDONESIA)", https://doi.org/10.34820/FK2/6PQ09P, Telkom University Dataverse, V1, UNF:6:V+rVJWzG9yeUqmDjwM1Qsw== [fileUNF] |
|
Citation |
|
|
Title: |
NALISA PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION PADA GENERASI MILLENIAL (STUDY PADA FINPAY MONEY DI PT FINNET INDONESIA) |
|
Identification Number: |
doi:10.34820/FK2/6PQ09P |
|
Authoring Entity: |
Telkom University, INDIRA RACHMAWATI (Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM)) |
|
Distributor: |
Telkom University Dataverse |
|
Access Authority: |
Telkom University, INDIRA RACHMAWATI |
|
Depositor: |
Telkom University, INDIRA RACHMAWATI |
|
Date of Deposit: |
2023-02-24 |
|
Study Scope |
|
|
Keywords: |
Business and Management, Brand Image, Customer Satisfaction, Perceived Quality |
|
Abstract: |
PT. Finnet Indonesia merupakan anak usaha dari PT Telkom Indonesia melalui Telkom Metra yang bekerjasama dengan anak usahanya Yayasan Kesejahteraan Karyawan Bank Indonesia melalui Mekar Prana Indah. Pertumbuhan transaksi keuangan secara non-tunai di Indonesia dimanfaatkan PT. Finnet Indonesia untuk meluncurkan Finpay Money dengan fitur unggulan e-money, e- wallet dan digital remittance. Namun Aplikasi Finpay Money belum menjadi pilihan pembayaran non-tunai oleh generasi millenial. Terdapat GAP yang cukup besar antara jumlah pengunduh aplikasi (10,000+) dengan pengguna aktif (200+) dan top of mind dari generasi millennial untuk pembayaran non-tunai adalah OVO. Penelitian ini bermaksud untuk mengetahui hubungan electronic word of mouth (E- WOM), brand image, perceived quality, customer satisfaction, dan repurchase intention pada Finpay Money, serta untuk mengetahui seberapa besar pengaruh electronic word of mouth (E-WOM), brand image, perceived quality, dan customer satisfaction terhadap repurchase intention baik secara parsial dan simultan. Data penelitian diperoleh dari pengambilan sampel dari pengguna Finpay Money yang ada di PT. Finnet Indonesia dengan pendekatan analisis PLS. |
|
Methodology and Processing |
|
|
Sources Statement |
|
|
Data Access |
|
|
Notes: |
CC0 Waiver |
|
Other Study Description Materials |
|
|
File Description--f10250 |
|
|
File: Output8.tab |
|
|
|
|
Notes: |
UNF:6:V+rVJWzG9yeUqmDjwM1Qsw== |
|
List of Variables: | |
|
Variables |
|
|
f10250 Location: |
Variable Format: character Notes: UNF:6:8UtTvy9fxPvKwipVRlcBCg== |
|
f10250 Location: |
Summary Statistics: Mean 0.8160000000000001; StDev 0.05667009793533094; Valid 5.0; Min. 0.743; Max. 0.902 Variable Format: numeric Notes: UNF:6:0m5nIaa0XdwBg0zV+oyruQ== |
|
f10250 Location: |
Summary Statistics: Max. 0.902; Mean 0.7912; Min. 0.736; StDev 0.0642316121547638; Valid 5.0 Variable Format: numeric Notes: UNF:6:zzMd6c0uLx+lK9q2+CkCFw== |
|
f10250 Location: |
Summary Statistics: Mean 0.846; Max. 0.958; Valid 5.0; Min. 0.722; StDev 0.08645229898620395; Variable Format: numeric Notes: UNF:6:UT7sg7knS7eDOXvn6mghIg== |
|
f10250 Location: |
Summary Statistics: Min. 0.748; Mean 0.835; Valid 5.0; Max. 0.939; StDev 0.07443789357578569; Variable Format: numeric Notes: UNF:6:xwEVPr3rchg4auLEEdYyqw== |
|
f10250 Location: |
Summary Statistics: Max. 0.958; StDev 0.07547184905645282; Mean 0.865; Min. 0.75; Valid 5.0 Variable Format: numeric Notes: UNF:6:76/DL9cO/CF1gmfGymrAPA== |