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Part 1: Document Description
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Citation |
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Title: |
Digital marketing: peningkatan kapasitas dan brand awareness usaha kecil menengah |
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Identification Number: |
doi:10.34820/FK2/B5MXOH |
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Distributor: |
Telkom University Dataverse |
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Date of Distribution: |
2023-09-29 |
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Version: |
1 |
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Bibliographic Citation: |
Indriya Himawan, Abdurrahman Faris, 2023, "Digital marketing: peningkatan kapasitas dan brand awareness usaha kecil menengah", https://doi.org/10.34820/FK2/B5MXOH, Telkom University Dataverse, V1 |
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Citation |
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Title: |
Digital marketing: peningkatan kapasitas dan brand awareness usaha kecil menengah |
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Identification Number: |
doi:10.34820/FK2/B5MXOH |
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Authoring Entity: |
Indriya Himawan, Abdurrahman Faris (Telkom University) |
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Distributor: |
Telkom University Dataverse |
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Access Authority: |
Indriya Himawan, Abdurrahman Faris |
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Depositor: |
Indriya Himawan, Abdurrahman Faris |
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Date of Deposit: |
2023-09-29 |
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Study Scope |
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Keywords: |
Business and Management |
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Abstract: |
Digitalization, especially social media has been claimed to change consumer behavior with important consequences for companies, product and brands. Consumers use online service to browse, store and play mucis, send email access Facebook, Twitter, Instagram and applications with various connected devices such as smartphone, tablet, and laptop ultimately change the way to use internet access not just for information but alsi for business. This research contributes to the understanding of SME marketing practices by using digital marketing in the marketing mix of SME in the Muhammadiyah Economy & Entreprneurship Council in the Gresik Regional (MEK PDM) |
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Methodology and Processing |
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Sources Statement |
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Data Access |
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Notes: |
CC0 Waiver |
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Other Study Description Materials |
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Related Publications |
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Citation |
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Bibliographic Citation: |
Himawan, A. F. I. (2019). Digital marketing: peningkatan kapasitas dan brand awareness usaha kecil menengah. Jurnal Analisis Bisnis Ekonomi, 17(2), 85-103. |