The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior (doi:10.34820/FK2/CCO0CC)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
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Document Description

Citation

Title:

The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior

Identification Number:

doi:10.34820/FK2/CCO0CC

Distributor:

Telkom University Dataverse

Date of Distribution:

2023-09-29

Version:

1

Bibliographic Citation:

Telkom University, ADHI PRASETIO, 2023, "The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior", https://doi.org/10.34820/FK2/CCO0CC, Telkom University Dataverse, V1, UNF:6:na3EITZscuDIgUcE8yxcJw== [fileUNF]

Study Description

Citation

Title:

The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior

Identification Number:

doi:10.34820/FK2/CCO0CC

Authoring Entity:

Telkom University, ADHI PRASETIO (Fakultas Ekonomi dan Bisnis : KK ICT Based Management (IBM))

Distributor:

Telkom University Dataverse

Access Authority:

Telkom University, ADHI PRASETIO

Depositor:

Telkom University, ADHI PRASETIO

Date of Deposit:

2023-09-29

Study Scope

Keywords:

Business and Management, Marketplace; Website Quality; Credit Card Use; Sales Promotion; Online Impulse Buying Behavior

Abstract:

The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion and Credit Card Usage in Indonesian marketplace. This study uses quantitative methods with causal analysis. In this research, data was collected through online questionnaires and 275 respondents who used the marketplace website responded. This research uses PLS-SEM data analysis technique. The results of this study showed that three out of five hypotheses are accepted. This study shows that Website Quality, Credit Card Use, and Sales Promotion have positive significant effect on Online Impulse Buying Behavior. However, the result of this study also revealed interesting findings, that there is not enough evidence to support moderation effect of Credit Card use and Sales Promotion in the relationship between web quality and Online Impulse Buying Behavior.

Methodology and Processing

Sources Statement

Data Access

Notes:

CC0 Waiver

Other Study Description Materials

File Description--f12002

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  • No. of variables per record: 33

  • Type of File: text/tab-separated-values

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Variable Description

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Variables

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