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Part 1: Document Description
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Citation |
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Title: |
THE EFFECT OF MARKETING PUBLIC RELATIONS ACTIVITIES TO A COMPANY'S BRAND IMAGE BY TEXT ANALYTICS (CASE STUDY OF PT EIGER) |
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Identification Number: |
doi:10.34820/FK2/EBCKRX |
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Distributor: |
Telkom University Dataverse |
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Date of Distribution: |
2022-03-21 |
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Version: |
1 |
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Bibliographic Citation: |
MILLANYANI, HEPPY, 2022, "THE EFFECT OF MARKETING PUBLIC RELATIONS ACTIVITIES TO A COMPANY'S BRAND IMAGE BY TEXT ANALYTICS (CASE STUDY OF PT EIGER)", https://doi.org/10.34820/FK2/EBCKRX, Telkom University Dataverse, V1 |
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Citation |
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Title: |
THE EFFECT OF MARKETING PUBLIC RELATIONS ACTIVITIES TO A COMPANY'S BRAND IMAGE BY TEXT ANALYTICS (CASE STUDY OF PT EIGER) |
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Identification Number: |
doi:10.34820/FK2/EBCKRX |
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Authoring Entity: |
MILLANYANI, HEPPY |
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Distributor: |
Telkom University Dataverse |
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Access Authority: |
MILLANYANI, HEPPY |
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Depositor: |
MILLANYANI, HEPPY |
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Date of Deposit: |
2022-03-21 |
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Study Scope |
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Keywords: |
Business and Management |
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Abstract: |
Penelitian ini memakai data berupa user-generated-content dari Twitter. Pengambilan data diambil dengan teknik crawling menggunakan tools Python. Proses analisis akan terdiri dari beberapa tahap, yaitu perception analysis, dan sentiment analysis. Analisis data ini akan menggunakan tools Google Collab dengan bahasa pemrograman Python dan Orange. |
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Methodology and Processing |
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Sources Statement |
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Data Access |
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Notes: |
CC0 Waiver |
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Other Study Description Materials |
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Label: |
eigeradventure_in_data.xlsx |
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Notes: |
application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
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Label: |
eiger_after.csv |
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Notes: |
text/csv |
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Label: |
eiger_all_result.csv |
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Notes: |
text/csv |
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Label: |
eiger_before.csv |
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Notes: |
text/csv |