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Part 1: Document Description
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Citation |
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Title: |
The Hooked Model as Communication Strategy of “Kembaliin” App as an Information Media for Handling Lost and Found |
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Identification Number: |
doi:10.34820/FK2/EU0EOR |
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Distributor: |
Telkom University Dataverse |
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Date of Distribution: |
2022-04-12 |
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Version: |
1 |
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Bibliographic Citation: |
AR RAZI, ARIA, 2022, "The Hooked Model as Communication Strategy of “Kembaliin” App as an Information Media for Handling Lost and Found", https://doi.org/10.34820/FK2/EU0EOR, Telkom University Dataverse, V1 |
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Citation |
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Title: |
The Hooked Model as Communication Strategy of “Kembaliin” App as an Information Media for Handling Lost and Found |
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Identification Number: |
doi:10.34820/FK2/EU0EOR |
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Authoring Entity: |
AR RAZI, ARIA (Telkom University) |
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Distributor: |
Telkom University Dataverse |
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Access Authority: |
AR RAZI, ARIA |
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Depositor: |
AR RAZI, ARIA |
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Date of Deposit: |
2022-04-01 |
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Study Scope |
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Keywords: |
Arts and Humanities, Computer and Information Science, Social Sciences, Other, communication strategy, mobile application, lost and found, application |
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Abstract: |
“Kembaliin” is a mobile application specifically designed to assist urban communities in solving problems of lost and found items in public places online. The design model of application functions as an intermediary media and liaison in facilitating the need for information exchange between the lost (victim) and the party that finds the scattered objects (the helper). The purpose of this study is to apply the Hooked Model as a communication strategy to build users habit. This research uses a descriptive method with qualitative approach. This study describes the practice of communication strategies consisting of three main essences, namely implementation strategies, support strategies, and integration strategies that will frame the practice of communication strategies with several quality standards. The results of this study is the Hook Model Canvas of “Kembaliin” mobile apps. |
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Methodology and Processing |
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Sources Statement |
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Data Access |
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Notes: |
CC0 Waiver |
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Other Study Description Materials |
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Related Publications |
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Citation |
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Identification Number: |
2502-2431 |
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Bibliographic Citation: |
A.A. Razi, “Penerapan Metode Design Thinking pada Model Perancangan UI/UX Aplikasi Penanganan Laporan Kehilangan dan Temuan Barang Tercecer,” Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan Demandia, vol. 3, no. 02, 2018. |
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Label: |
Business Model Canvas kembaliin app.png |
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Text: |
BMC (Business Model Canvas) of Kembaliin Apps |
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Notes: |
image/png |
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Label: |
Kembaliin Hooked Model.png |
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Text: |
The Hooked Model / Hook Model of Kembaliin |
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Notes: |
image/png |
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Label: |
Value Propositions Canvas kembaliin app.png |
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Text: |
VP (Value Propositions) of Kembaliin Apps |
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Notes: |
image/png |