Kepuasan konsumen sebagai dampak kualitas produk, harga dan keputusan pembelian (doi:10.34820/FK2/HTOGUB)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
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Kepuasan konsumen sebagai dampak kualitas produk, harga dan keputusan pembelian

doi:10.34820/FK2/HTOGUB

Telkom University Dataverse

2022-04-04

1

CAHYANI, LENI, 2022, "Kepuasan konsumen sebagai dampak kualitas produk, harga dan keputusan pembelian", https://doi.org/10.34820/FK2/HTOGUB, Telkom University Dataverse, V1, UNF:6:m4FA6oGiYb65XrvsVWIzaA== [fileUNF]

Kepuasan konsumen sebagai dampak kualitas produk, harga dan keputusan pembelian

doi:10.34820/FK2/HTOGUB

CAHYANI, LENI (Fakultas Ilmu Terapan, Bussines Resources, Marketing, and Tourism)

Telkom University Dataverse

CAHYANI, LENI

CAHYANI, LENI

2022-04-04

Business and Management, Consumer Decision; Consumer Satisfaction; Price; Product

he Majalaya Weaving Sarong is a product of MSMEs whose existence has begun to be displaced by imported products and has resulted in many business actors going bankrupt. This study is to determine and analyze product quality, price, purchase decisions, and satisfaction. Consumers who use Majalaya sarongs are the research population, 100 respondents were sampled using the Incidental Sampling technique. Path analysis is a data analysis technique used. The result of data processing is known that consumer satisfaction is formed as an impact of product quality, price, and purchasing decisions. Product quality and price mediated by purchasing decisions can affect satisfaction. In addition, purchasing decisions can be shaped by product quality and price. The weakness of this research is that the sample distribution is large and wide, and cannot be compared with woven sarongs from other regions.

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Jurnal Inspirasi Bisnis dan Manajemen

• Number of cases: 100

• No. of variables per record: 48

• Type of File: text/tab-separated-values

UNF:6:m4FA6oGiYb65XrvsVWIzaA==

• X1.1 - X1.1
• X1.2 - X1.2
• X1.3 - X1.3
• X1.4 - X1.4
• X1.5 - X1.5
• X1.6 - X1.6
• X1.7 - X1.7
• X1.8 - X1.8
• X1.9 - X1.9
• X1.10 - X1.10
• X1.11 - X1.11
• X1.12 - X1.12
• X1.13 - X1.13
• X1.14 - X1.14
• X1.15 - X1.15
• X1.16 - X1.16
• TotalX1 - TotalX1
• X2.1 - X2.1
• X2.2 - X2.2
• X2.3 - X2.3
• X2.4 - X2.4
• X2.5 - X2.5
• X2.6 - X2.6
• X2.7 - X2.7
• X2.8 - X2.8
• TotalX2 - TotalX2
• Y1 - Y1
• Y2 - Y2
• Y3 - Y3
• Y4 - Y4
• Y5 - Y5
• Y6 - Y6
• Y7 - Y7
• Y8 - Y8
• Y9 - Y9
• Y10 - Y10
• TotalY - TotalY
• Z1 - Z1
• Z2 - Z2
• Z3 - Z3
• Z4 - Z4
• Z5 - Z5
• Z6 - Z6
• Z7 - Z7
• Z8 - Z8
• TotalZ - TotalZ
• AU - AU
• AV - AV

f5276 Location:

Summary Statistics: Mean 3.91; Max. 5.0; StDev 0.6681045100608405; Min. 2.0; Valid 100.0;

Variable Format: numeric

Notes: UNF:6:gUGdqtMpSvb1GAwztApgUQ==

f5276 Location:

Summary Statistics: Min. 2.0; Mean 3.93; Max. 5.0; Valid 100.0; StDev 0.6999999999999995;

Variable Format: numeric

Notes: UNF:6:QNDmejbpQ67H7gQJgHe6+w==

f5276 Location:

Summary Statistics: Min. 2.0; Max. 5.0; Mean 3.92; StDev 0.6463573143221769; Valid 100.0

Variable Format: numeric

Notes: UNF:6:sqpuKIwpwuLSe4qRJY/edA==

f5276 Location:

Summary Statistics: Valid 100.0; StDev 0.6681045100608406; Mean 3.91; Max. 5.0; Min. 2.0;

Variable Format: numeric

Notes: UNF:6:DFitgyQq1e69ykkqSA7R9A==

f5276 Location:

Summary Statistics: StDev 0.6247423711443221; Max. 5.0; Min. 2.0; Valid 100.0; Mean 3.56;

Variable Format: numeric

Notes: UNF:6:hR7bLrj1mKI1ALYAyWG9VQ==

f5276 Location:

Summary Statistics: StDev 0.592461054424762; Mean 3.65; Min. 2.0; Valid 100.0; Max. 5.0

Variable Format: numeric

Notes: UNF:6:bkek+OgVHt8vk2eHm3efOA==

f5276 Location:

Summary Statistics: Min. 2.0; Valid 100.0; Mean 3.86; Max. 5.0; StDev 0.651649034869587

Variable Format: numeric

Notes: UNF:6:Pjr0FcVFjoxu+ib12rL5iA==

f5276 Location:

Summary Statistics: StDev 0.6583573068132106; Max. 5.0; Min. 3.0; Mean 4.03; Valid 100.0;

Variable Format: numeric

Notes: UNF:6:0NSz9b9FrgWVUFfCy/KcIg==

f5276 Location:

Summary Statistics: Max. 5.0; Mean 3.79; StDev 0.6860073327640606; Min. 2.0; Valid 100.0

Variable Format: numeric

Notes: UNF:6:JLcwIwxU3emO+6Fmw1mehw==

f5276 Location:

Summary Statistics: Min. 1.0; Valid 100.0; Max. 5.0; StDev 0.7453559924999303; Mean 3.7

Variable Format: numeric

Notes: UNF:6:LL5EFiWI8WNOWnOEGlr+gw==

f5276 Location:

Summary Statistics: Min. 2.0; StDev 0.6618004215621185; Valid 100.0; Max. 5.0; Mean 3.92;

Variable Format: numeric

Notes: UNF:6:guDTHjLy4B3iBQOqVgx2Ww==

f5276 Location:

Summary Statistics: StDev 0.7260659179246169; Mean 3.91; Min. 2.0; Valid 100.0; Max. 5.0;

Variable Format: numeric

Notes: UNF:6:ryB5qVo4rv7m18I/qYvc4g==

f5276 Location:

Summary Statistics: Min. 2.0; Max. 5.0; StDev 0.6463573143221769; Valid 100.0; Mean 3.92

Variable Format: numeric

Notes: UNF:6:sqpuKIwpwuLSe4qRJY/edA==

f5276 Location:

Summary Statistics: Min. 2.0; Valid 100.0; Max. 5.0; StDev 0.6889459083603481; Mean 4.01

Variable Format: numeric

Notes: UNF:6:NneeGpCuTD0g40TqfO2sWA==

f5276 Location:

Summary Statistics: Valid 100.0; Min. 2.0; Max. 5.0; Mean 3.8; StDev 0.6816498108607267;

Variable Format: numeric

Notes: UNF:6:vYE60hpJ/rOXgRFunMkmJw==

f5276 Location:

Summary Statistics: Max. 5.0; Min. 1.0; Valid 100.0; StDev 0.7479939501726931; Mean 3.69;

Variable Format: numeric

Notes: UNF:6:XPDlNq3AXn4urvVilyvW5Q==

f5276 Location:

Summary Statistics: Min. 39.0; Valid 100.0; StDev 5.89726010683578; Max. 79.0; Mean 61.51

Variable Format: numeric

Notes: UNF:6:h2ld5puYAMkiM4zoufMs+w==

f5276 Location:

Summary Statistics: Min. 2.0; Valid 100.0; Mean 4.19; Max. 5.0; StDev 0.6465916857498308

Variable Format: numeric

Notes: UNF:6:cUxA2x4ttHdVY4JCY9BY5Q==

f5276 Location:

Summary Statistics: Max. 5.0; Min. 2.0; StDev 0.6305360874492096; Valid 100.0; Mean 4.08;

Variable Format: numeric

Notes: UNF:6:0xHuZzJKl9UXW1umN2TmKA==

f5276 Location:

Summary Statistics: Max. 5.0; Min. 3.0; Mean 3.98; StDev 0.5501147722305432; Valid 100.0

Variable Format: numeric

Notes: UNF:6:ovnviBLrqeDGSeQ79tYNNQ==

f5276 Location:

Summary Statistics: Min. 2.0; Max. 5.0; StDev 0.5630903187506486; Mean 3.81; Valid 100.0

Variable Format: numeric

Notes: UNF:6:fWM4lpSj5Iy4Hn9pcP93mw==

f5276 Location:

Summary Statistics: Min. 2.0; Valid 100.0; Max. 5.0; StDev 0.6339709708805221; Mean 3.61

Variable Format: numeric

Notes: UNF:6:tionXHWzMfU2Cpwc2B+6gw==

f5276 Location:

Summary Statistics: Max. 5.0; Valid 100.0; Mean 3.75; Min. 2.0; StDev 0.6571287406727709

Variable Format: numeric

Notes: UNF:6:cphbyq+WNYoDD4mrb5q7eA==

f5276 Location:

Summary Statistics: Mean 3.82; Min. 2.0; StDev 0.7300200633744898; Valid 100.0; Max. 5.0

Variable Format: numeric

Notes: UNF:6:/SOS8FRia+jRgY087Dp7Pw==

f5276 Location:

Summary Statistics: Max. 5.0; Min. 2.0; Valid 100.0; Mean 3.75; StDev 0.6723244767373876;

Variable Format: numeric

Notes: UNF:6:th8ZQOi32LzmI8P9wscr1Q==

f5276 Location:

Summary Statistics: Mean 30.99; Max. 40.0; Min. 19.0; StDev 2.8444345801596627; Valid 100.0;

Variable Format: numeric

Notes: UNF:6:+NWJuNvZkA9dwbBWf8KnOg==

f5276 Location:

Summary Statistics: Valid 100.0; Min. 2.0; Max. 5.0; Mean 4.2; StDev 0.5318160234783105

Variable Format: numeric

Notes: UNF:6:mhIj8gjbpBOPT7ZmXsUOnQ==

f5276 Location:

Summary Statistics: Valid 100.0; StDev 0.6276459144608479; Mean 4.1; Max. 5.0; Min. 2.0;

Variable Format: numeric

Notes: UNF:6:rYHU9W+jMyUfkfM0pSQ9mA==

f5276 Location:

Summary Statistics: Mean 4.18; StDev 0.5199067515459188; Max. 5.0; Valid 100.0; Min. 2.0;

Variable Format: numeric

Notes: UNF:6:G7XXgKpXVaTC/oT8CSi2kg==

f5276 Location:

Summary Statistics: Min. 2.0; Valid 100.0; Mean 4.1; StDev 0.559581373109679; Max. 5.0

Variable Format: numeric

Notes: UNF:6:NXJbuOwu3iiomg0/dUGSQA==

f5276 Location:

Summary Statistics: Max. 5.0; Valid 100.0; StDev 0.5860327153276883; Min. 2.0; Mean 4.2;

Variable Format: numeric

Notes: UNF:6:WWvqNRB7VYN8J1h4Z+cW/Q==

f5276 Location:

Summary Statistics: Valid 100.0; Mean 4.16; StDev 0.5811865258054235; Min. 3.0; Max. 5.0

Variable Format: numeric

Notes: UNF:6:9BRtiLGQCG/rX1YXh1C0dg==

f5276 Location:

Summary Statistics: Valid 100.0; Min. 2.0; Max. 5.0; StDev 0.7382753585556711; Mean 3.98;

Variable Format: numeric

Notes: UNF:6:jAKsFSLvUJBSm+uVwPUSDA==

f5276 Location:

Summary Statistics: Max. 5.0; Mean 4.1; Valid 100.0; StDev 0.7587869106393286; Min. 2.0;

Variable Format: numeric

Notes: UNF:6:jVR7KZz93esdAmfvSANo2w==

f5276 Location:

Summary Statistics: Valid 100.0; StDev 0.6178326405404395; Min. 2.0; Max. 4.0; Mean 3.39;

Variable Format: numeric

Notes: UNF:6:6d51fCy5vHfVvbIYNckwxQ==

f5276 Location:

Summary Statistics: Min. 2.0; Valid 100.0; StDev 0.7255092255537735; Mean 3.33; Max. 4.0

Variable Format: numeric

Notes: UNF:6:hjIXkFNHd7Y31jjfBiXQWA==

f5276 Location:

Summary Statistics: Mean 39.74; Min. 25.0; StDev 3.0537937988110073; Max. 48.0; Valid 100.0

Variable Format: numeric

Notes: UNF:6:T1/Jy1S6dc4TMOjMNHyGvQ==

f5276 Location:

Summary Statistics: StDev 0.5318160234783105; Mean 4.2; Valid 100.0; Max. 5.0; Min. 2.0

Variable Format: numeric

Notes: UNF:6:mhIj8gjbpBOPT7ZmXsUOnQ==

f5276 Location:

Summary Statistics: Min. 2.0; Valid 100.0; Mean 4.1; StDev 0.6276459144608479; Max. 5.0

Variable Format: numeric

Notes: UNF:6:rYHU9W+jMyUfkfM0pSQ9mA==

f5276 Location:

Summary Statistics: StDev 0.5199067515459188; Min. 2.0; Mean 4.18; Max. 5.0; Valid 100.0

Variable Format: numeric

Notes: UNF:6:G7XXgKpXVaTC/oT8CSi2kg==

f5276 Location:

Summary Statistics: Valid 100.0; Max. 5.0; Mean 4.09; Min. 2.0; StDev 0.5702205846437981

Variable Format: numeric

Notes: UNF:6:C9b51JOjvZx9huKxBWxBUw==

f5276 Location:

Summary Statistics: Min. 2.0; StDev 0.5860327153276883; Mean 4.2; Max. 5.0; Valid 100.0

Variable Format: numeric

Notes: UNF:6:WWvqNRB7VYN8J1h4Z+cW/Q==

f5276 Location:

Summary Statistics: StDev 0.5811865258054235; Valid 100.0; Max. 5.0; Mean 4.16; Min. 3.0;

Variable Format: numeric

Notes: UNF:6:9BRtiLGQCG/rX1YXh1C0dg==

f5276 Location:

Summary Statistics: StDev 0.7382753585556711; Min. 2.0; Valid 100.0; Max. 5.0; Mean 3.98

Variable Format: numeric

Notes: UNF:6:jAKsFSLvUJBSm+uVwPUSDA==

f5276 Location:

Summary Statistics: StDev 0.7611793083064856; Max. 5.0; Valid 100.0; Mean 4.08; Min. 2.0;

Variable Format: numeric

Notes: UNF:6:ZKy81EKG2o7tuTiieIv5aQ==

f5276 Location:

Summary Statistics: Min. 19.0; Mean 32.99; Max. 40.0; Valid 100.0; StDev 2.9041767205599625;

Variable Format: numeric

Notes: UNF:6:FDryc/6/+MA0CnpbEG674Q==

f5276 Location:

Summary Statistics: Mean NaN; Valid 0.0; Max. NaN; StDev NaN; Min. NaN

Variable Format: numeric

Notes: UNF:6:0T1KizuK3Rm1lwFX8J0AwQ==

f5276 Location:

Variable Format: character

Notes: UNF:6:k8HB5NIruxLNmezX4KmRpg==