Brand Halo Effect and Beauty Consciousness on Self-Brand Connection (doi:10.34820/FK2/LIZRMU)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
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Document Description

Citation

Title:

Brand Halo Effect and Beauty Consciousness on Self-Brand Connection

Identification Number:

doi:10.34820/FK2/LIZRMU

Distributor:

Telkom University Dataverse

Date of Distribution:

2023-10-02

Version:

1

Bibliographic Citation:

Telkom University, INDIRA RACHMAWATI, 2023, "Brand Halo Effect and Beauty Consciousness on Self-Brand Connection", https://doi.org/10.34820/FK2/LIZRMU, Telkom University Dataverse, V1, UNF:6:aneVJGGblR26OP1YLoSHYw== [fileUNF]

Study Description

Citation

Title:

Brand Halo Effect and Beauty Consciousness on Self-Brand Connection

Identification Number:

doi:10.34820/FK2/LIZRMU

Authoring Entity:

Telkom University, INDIRA RACHMAWATI (Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM))

Distributor:

Telkom University Dataverse

Access Authority:

Telkom University, INDIRA RACHMAWATI

Depositor:

Telkom University, INDIRA RACHMAWATI

Date of Deposit:

2023-09-29

Study Scope

Keywords:

Social Sciences, Halo Effect, Beauty consciousness

Abstract:

Abstract. South Korean culture or what is commonly called the Korean Wave, is no stranger to people in Indonesia. Moreover, in the beauty industry (K-beauty), South Korea is very popular with a variety of beauty products such as skin care which are loved by many people in the world so that they are known as the mecca of beauty for women. This was driven by the people's interest in the appearance of Korean people who have white, smooth and beautiful skin. This research examines the effect of foreign brand halo effect and beauty awareness on self-branded connection and willing ness to i payi morei in beauty consumption i especially is skincare product COSRXi and LANEIGE. This study also investigated the moderating role of age in this relationship. This study uses quantitative methods with conclusive objectives and causal research types. In taking the sample, this study used nonprobability sampling method and purposive sampling technique. Data was collected through an online survey that focused on two South Korean (K-beauty) beauty brands to 394 respondents as samples, then data were analyzed using SEMi analysis with iSmartPLS 4 software. The results of this study indicate that Self-brand Connection has the greatest influence on Willingness to Pay More. There is no difference between teenage and adult consumers in the effect of the Foreign Brand Halo Effect on Self-brand Connection. But there is a substantial difference between the 2 age groups in the effect of Beauty Consciousness on Self-brand Connection. Suggestions for this research are that it is hoped that this research can be used as a reference or reference for further research if there are similarities in the variables with further research even if it is with different objects.. Keywords: foreign brand halo effect; beauty awareness, brand relationship with consumers, Korean wave, skincare

Methodology and Processing

Sources Statement

Data Access

Notes:

CC0 Waiver

Other Study Description Materials

File Description--f11994

File: DATA SKRIPSI OVERALL copy.tab

  • Number of cases: 397

  • No. of variables per record: 19

  • Type of File: text/tab-separated-values

Notes:

UNF:6:aneVJGGblR26OP1YLoSHYw==

Variable Description

List of Variables:

Variables

BC1

f11994 Location:

Summary Statistics: Mean 4.035264483627206; Valid 397.0; Min. 1.0; StDev 1.016910424366323; Max. 5.0

Variable Format: numeric

Notes: UNF:6:v0eQa5vn52QkN4O0Lwy0ng==

BC2

f11994 Location:

Summary Statistics: Min. 1.0; Mean 3.9974811083123427; Valid 397.0; Max. 5.0; StDev 1.0552866922304935;

Variable Format: numeric

Notes: UNF:6:tB6m9h6Go/YbWAJrRhphbg==

BC3

f11994 Location:

Summary Statistics: Mean 3.9143576826196487; Max. 5.0; StDev 1.057785185187758; Min. 1.0; Valid 397.0;

Variable Format: numeric

Notes: UNF:6:mGpAnN5EYlbwCo/2MJT/Kg==

BC4

f11994 Location:

Summary Statistics: Valid 397.0; StDev 1.1416818281099097; Max. 5.0; Min. 1.0; Mean 3.7304785894206542

Variable Format: numeric

Notes: UNF:6:5x08+t81cS4fG/w87EwCQQ==

BC5

f11994 Location:

Summary Statistics: Valid 397.0; Min. 1.0; Mean 3.732997481108312; StDev 1.1587368307441224; Max. 5.0

Variable Format: numeric

Notes: UNF:6:b6b3Jf27a1+pH1Eb5aCSbA==

BC6

f11994 Location:

Summary Statistics: Max. 5.0; Valid 397.0; Mean 3.952141057934509; StDev 1.098771904092987; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:qCIkLgdchPYm6GCoEsvzug==

FBHE1

f11994 Location:

Summary Statistics: Max. 5.0; Mean 3.8639798488664985; Min. 1.0; StDev 1.0808887474857858; Valid 397.0

Variable Format: numeric

Notes: UNF:6:SelYwNUEAIy5UY8htNqa3A==

FBHE2

f11994 Location:

Summary Statistics: StDev 1.108007139362744; Mean 3.7304785894206547; Max. 5.0; Min. 1.0; Valid 397.0

Variable Format: numeric

Notes: UNF:6:8bLh/vwW4pFqDT0JWqZ/xg==

FBHE3

f11994 Location:

Summary Statistics: Max. 5.0; Mean 3.788413098236776; Min. 1.0; StDev 1.0301352027717614; Valid 397.0;

Variable Format: numeric

Notes: UNF:6:4mOSlm+H+xJ/tm4HPjxdPg==

FBHE4

f11994 Location:

Summary Statistics: Max. 5.0; Valid 397.0; StDev 1.121717436059918; Mean 3.7607052896725444; Min. 1.0

Variable Format: numeric

Notes: UNF:6:jYPXOwJA9tsAsHQCMWjevg==

FBHE5

f11994 Location:

Summary Statistics: Max. 5.0; Mean 3.8967254408060454; StDev 1.055009386564885; Min. 1.0; Valid 397.0

Variable Format: numeric

Notes: UNF:6:SLTKyMuAkvJEYlrfQDwoYQ==

SBC1

f11994 Location:

Summary Statistics: Max. 5.0; Min. 1.0; Mean 3.7405541561712843; Valid 397.0; StDev 1.0804472957077196

Variable Format: numeric

Notes: UNF:6:ryNv2UkuJh6Jf6mEWCFS0w==

SBC2

f11994 Location:

Summary Statistics: Mean 3.6801007556675067; Max. 5.0; StDev 1.1285693052229204; Min. 1.0; Valid 397.0;

Variable Format: numeric

Notes: UNF:6:IPQKM79L0rpPcysBd+bo1A==

SBC3

f11994 Location:

Summary Statistics: Mean 3.629722921914358; Max. 5.0; StDev 1.0993217255959262; Valid 397.0; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:wFeIJOET3GJ/jXFFyO+CXg==

SBC4

f11994 Location:

Summary Statistics: Mean 3.841309823677581; Max. 5.0; Min. 1.0; StDev 0.9705284914709047; Valid 397.0

Variable Format: numeric

Notes: UNF:6:IVtTXO7OR8A8jPeVRFuN0w==

WTPM1

f11994 Location:

Summary Statistics: Max. 5.0; Valid 397.0; Min. 1.0; StDev 1.0308573965330377; Mean 3.856423173803526

Variable Format: numeric

Notes: UNF:6:ntkTdX8Bjrz9wEIeafazdA==

WTPM2

f11994 Location:

Summary Statistics: Max. 5.0; Min. 1.0; Mean 3.75566750629723; StDev 1.1161121962523803; Valid 397.0;

Variable Format: numeric

Notes: UNF:6:GOEbYyEA9gGL4hHodem7UQ==

WTPM3

f11994 Location:

Summary Statistics: Mean 3.6020151133501255; Min. 1.0; Max. 5.0; Valid 397.0; StDev 1.09073044275885

Variable Format: numeric

Notes: UNF:6:KHbdQQPV57i8yF8Aqsi4/Q==

WTPM4

f11994 Location:

Summary Statistics: Max. 5.0; Valid 397.0; Min. 1.0; Mean 3.8690176322418135; StDev 0.9862551825171092

Variable Format: numeric

Notes: UNF:6:tlELKTOcKXRLX7o4GCOx+g==