WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: REPLICATION DATA (doi:10.34820/FK2/N3BVJ1)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
Entire Codebook

Document Description

Citation

Title:

WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: REPLICATION DATA

Identification Number:

doi:10.34820/FK2/N3BVJ1

Distributor:

Telkom University Dataverse

Date of Distribution:

2023-10-02

Version:

1

Bibliographic Citation:

Martini, Erni, 2023, "WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: REPLICATION DATA", https://doi.org/10.34820/FK2/N3BVJ1, Telkom University Dataverse, V1, UNF:6:+5oGKvwer+JAmiM1qp0S4A== [fileUNF]

Study Description

Citation

Title:

WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: REPLICATION DATA

Identification Number:

doi:10.34820/FK2/N3BVJ1

Identification Number:

Fakultas Ekonomi dan Bisnis

Authoring Entity:

Martini, Erni (Telkom University)

Distributor:

Telkom University Dataverse

Access Authority:

Martini, Erni

Depositor:

Martini, Erni

Date of Deposit:

2023-03-31

Study Scope

Keywords:

Business and Management, Content Analysis, Website

Abstract:

This research had the purpose of investigating the utilization of a company's official website as a communication medium and for online branding purposes in the telecommunication industry in Indonesia. This study used a population of official websites from seven telecommunication companies in Indonesia. The indicators that had been used to analyze website content, website ease of use, and website interactivity. The results of this study showed that 100% of telecommunication companies in Indonesia had a website that can be used as an online branding strategy. The indicators that were mostly used by these companies for online branding were website content (100%) and website ease of use (93.65%), while the use of website interactivity (53%) still needed to be maximized. The findings of this study were useful in revealing how telecommunications companies in developing countries used their websites as a communication medium for online branding.

Methodology and Processing

Sources Statement

Data Access

Notes:

CC0 Waiver

Other Study Description Materials

File Description--f10310

File: data online branding website telco.tab

  • Number of cases: 34

  • No. of variables per record: 12

  • Type of File: text/tab-separated-values

Notes:

UNF:6:+5oGKvwer+JAmiM1qp0S4A==

Variable Description

List of Variables:

Variables

DomainWebsite

f10310 Location:

Variable Format: character

Notes: UNF:6:T9rwHXMS2lkf9uMNDprphg==

B

f10310 Location:

Variable Format: character

Notes: UNF:6:aYEe2wKhswQc79T095ktWA==

Indosat

f10310 Location:

Variable Format: character

Notes: UNF:6:4trgOlHj5WJTFswg+wgKeA==

PSN

f10310 Location:

Variable Format: character

Notes: UNF:6:9xdV86UgUhfGXEQuItXarw==

Hutchinson

f10310 Location:

Summary Statistics: Max. 100.0; Mean 11.448717948717947; Valid 26.0; Min. 0.0; StDev 29.087139931621152

Variable Format: numeric

Notes: UNF:6:JygNvIVFzgwBXRmg9aSPHw==

Telkom

f10310 Location:

Summary Statistics: Mean 10.226495726495726; Min. 0.0; Max. 100.0; Valid 26.0; StDev 26.661675102630976;

Variable Format: numeric

Notes: UNF:6:hV+pqNdTENlGQp/L9YomEw==

Telkomsel

f10310 Location:

Summary Statistics: Min. 0.0; Mean 11.448717948717947; Max. 100.0; Valid 26.0; StDev 29.087139931621152;

Variable Format: numeric

Notes: UNF:6:JygNvIVFzgwBXRmg9aSPHw==

Smartfren

f10310 Location:

Summary Statistics: Max. 100.0; Min. 0.0; Valid 26.0; StDev 29.087139931621152; Mean 11.448717948717947;

Variable Format: numeric

Notes: UNF:6:JygNvIVFzgwBXRmg9aSPHw==

XLAxiata

f10310 Location:

Summary Statistics: Valid 26.0; Max. 100.0; Min. 0.0; StDev 28.009366565215565; Mean 10.730769230769232;

Variable Format: numeric

Notes: UNF:6:omJMxG7Z6UIJKQ1LX/8WZQ==

J

f10310 Location:

Summary Statistics: StDev 199.428952044532; Max. 700.0; Valid 25.0; Mean 79.47555555555556; Min. 0.0;

Variable Format: numeric

Notes: UNF:6:V7MxnU5U+FnuayfJVcxz5A==

K

f10310 Location:

Summary Statistics: Max. 10000.0; StDev 2065.358227028197; Mean 557.7639751552795; Min. 0.0; Valid 23.0

Variable Format: numeric

Notes: UNF:6:bz6lLX9ZvZHYSnm+TfTS3Q==

L

f10310 Location:

Summary Statistics: Max. 93.65079365079364; Mean 49.237339380196524; Valid 3.0; StDev 46.443610583470445; Min. 1.0

Variable Format: numeric

Notes: UNF:6:jWhp6k7bweuXDBOunas1lQ==