PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES (doi:10.34820/FK2/PHGVLE)

View:

Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
Entire Codebook

Document Description

Citation

Title:

PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES

Identification Number:

doi:10.34820/FK2/PHGVLE

Distributor:

Telkom University Dataverse

Date of Distribution:

2024-03-28

Version:

1

Bibliographic Citation:

Telkom University, INDIRA RACHMAWATI, 2024, "PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES", https://doi.org/10.34820/FK2/PHGVLE, Telkom University Dataverse, V1, UNF:6:m+JUC254CV+VhwN56tokdQ== [fileUNF]

Study Description

Citation

Title:

PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES

Identification Number:

doi:10.34820/FK2/PHGVLE

Authoring Entity:

Telkom University, INDIRA RACHMAWATI (Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM))

Distributor:

Telkom University Dataverse

Access Authority:

Telkom University, INDIRA RACHMAWATI

Depositor:

Telkom University, INDIRA RACHMAWATI

Date of Deposit:

2024-03-28

Study Scope

Keywords:

Social Sciences

Abstract:

Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media influencers to communicate their products.

Methodology and Processing

Sources Statement

Data Access

Notes:

CC0 Waiver

Other Study Description Materials

File Description--f18159

File: 7.Data mentah_Putri Linggasari Sofi.tab

  • Number of cases: 365

  • No. of variables per record: 62

  • Type of File: text/tab-separated-values

Notes:

UNF:6:m+JUC254CV+VhwN56tokdQ==

Variable Description

List of Variables:

Variables

Timestamp

f18159 Location:

Summary Statistics: StDev 11.422178066264111; Valid 363.0; Min. 45149.92820825231; Max. 45230.711084421295; Mean 45174.11138471036;

Variable Format: numeric

Notes: UNF:6:GYRUpIFo2MJ/6C9gFyyo3A==

Email

f18159 Location:

Variable Format: character

Notes: UNF:6:jmED77frsurz2Xuzoui4dA==

ApakahAndatelahfollowakunTasyaFarasyadiInstagram

f18159 Location:

Variable Format: character

Notes: UNF:6:5WkklXDCieX9ByDLp7ecfg==

ApakahAndapernahmenontonkontenreviewprodukTasyaFarasyadiInstagram?

f18159 Location:

Variable Format: character

Notes: UNF:6:ectHPCmp8ZuO9kvqeVgV0w==

Nama

f18159 Location:

Variable Format: character

Notes: UNF:6:AdNxyG/x3mlKuwzFvY4jGA==

JenisKelamin

f18159 Location:

Variable Format: character

Notes: UNF:6:/x0Ew65fb0H1jH6dakG+Ag==

Umur

f18159 Location:

Variable Format: character

Notes: UNF:6:Sph6yzsbk4SpWllEt9zHYA==

MenurutsayaTasyaFarasyamenampilkanvideoreviewprodukkecantikanyangbagusdiInstagram

f18159 Location:

Summary Statistics: Max. 5.0; Min. 1.0; Valid 363.0; StDev 0.7443172632438322; Mean 4.143250688705235;

Variable Format: numeric

Notes: UNF:6:EAkOFHfazFMmLIy03raI2w==

MenurutsayaTasyaFarasyamenampilkanfotoreviewprodukkecantikanyangbagusdiInstagram

f18159 Location:

Summary Statistics: Min. 1.0; StDev 0.7868704026179358; Mean 4.071625344352617; Valid 363.0; Max. 5.0;

Variable Format: numeric

Notes: UNF:6:XVPgGMe52lsH2y7Vf7yVFg==

MenurutsayavideoreviewprodukkecantikanTasyaFarasyadiinstagrammemilikidayatarik

f18159 Location:

Summary Statistics: Max. 5.0; Mean 4.236914600550964; Valid 363.0; StDev 0.8067829579915383; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:H7xVrK7/0vf0df0SApSBDQ==

MenurutsayafotoreviewprodukTasyaFarasyadiinstagrammemilikidayatarik

f18159 Location:

Summary Statistics: StDev 0.8197800488505276; Valid 363.0; Min. 1.0; Mean 4.068870523415978; Max. 5.0

Variable Format: numeric

Notes: UNF:6:qor9vugoUPWQDdUay+yKxQ==

MenurutsayakontenreviewprodukdiinstagramTasyaFarasyamenarikkarenamemilikipencahayaanyangbagus

f18159 Location:

Summary Statistics: StDev 0.7782643033933958; Valid 363.0; Mean 4.18732782369146; Max. 5.0; Min. 1.0

Variable Format: numeric

Notes: UNF:6:E6jiQ8aOF6TMaa2hecNBhA==

MenurutsayakontenreviewprodukTasyaFarasyadiinstagrammenarikkarenamenampilkanaudioyangbagus

f18159 Location:

Summary Statistics: Min. 1.0; StDev 0.7283183509648732; Max. 5.0; Valid 363.0; Mean 4.228650137741047

Variable Format: numeric

Notes: UNF:6:kTSAlmM8KKljHXSG/JwKOw==

MenurutsayaTasyaFarasyamenampilkankonteninstagramyangbergengsikarenamemenuhistandarkehidupansaya.

f18159 Location:

Summary Statistics: Min. 1.0; StDev 0.9107468594600486; Mean 3.652892561983471; Max. 5.0; Valid 363.0

Variable Format: numeric

Notes: UNF:6:wl2MCq8vh1EADfCGSLSXGg==

MenurutsayaTasyaFarasyamenampilkankonteninstagramyangberkelaskarenamemenuhistandarseseorangyangahlidibidangkecantikan.

f18159 Location:

Summary Statistics: Valid 363.0; Min. 1.0; Mean 4.18732782369146; StDev 0.7493306552575997; Max. 5.0

Variable Format: numeric

Notes: UNF:6:F1BJwehMkBYC4Tk8V3O9dg==

MenurutsayaTasyaFarasyamenampilkankonteninstagramyangmemilikistatusyangtinggikarenasesuaidenganpendapatansaya

f18159 Location:

Summary Statistics: Max. 5.0; StDev 0.8997849494564832; Min. 1.0; Valid 363.0; Mean 3.732782369146006;

Variable Format: numeric

Notes: UNF:6:d8IbHwflTQQnPmHozQkRfw==

SaatmelihatkontenreviewprodukdiinstagramTasyaFarasya,sayamerasadiaberpengalamandalammenggunakanprodukyangdireview.

f18159 Location:

Summary Statistics: Mean 4.2837465564738295; Max. 5.0; StDev 0.7502745440104199; Min. 1.0; Valid 363.0

Variable Format: numeric

Notes: UNF:6:T4RuDDhSQjmcznKbwXu+vQ==

SaatmelihatkontenreviewprodukdiinstagramTasyaFarasya,sayamerasabahwadiaseorangahlidibidangkecantikan

f18159 Location:

Summary Statistics: StDev 0.7991251323318099; Valid 363.0; Max. 5.0; Mean 4.256198347107437; Min. 1.0

Variable Format: numeric

Notes: UNF:6:bV/ourSv5JwCZ8dYaI7u8Q==

SaatmelihatkontenreviewprodukdiinstagramTasyaFarasya,sayamerasadiamemenuhisyaratseseorangyangmemilikikeahlianyangtinggipadabidangkecantikan.

f18159 Location:

Summary Statistics: Min. 1.0; StDev 0.8451208096112206; Valid 363.0; Max. 5.0; Mean 4.143250688705234

Variable Format: numeric

Notes: UNF:6:kzdXxwH+9NDmg9p/j/WO0w==

SayamerasasepertimelakukanpercakapansecaralangsungsaatberinteraksidenganTasyaFarasyamelaluikontenreviewprodukdiinstagram

f18159 Location:

Summary Statistics: Mean 3.765840220385675; StDev 0.9820156556188969; Min. 1.0; Valid 363.0; Max. 5.0;

Variable Format: numeric

Notes: UNF:6:10aiLCiN2vI4bI21MCcGKQ==

SayamerasaTasyaFarasyapekaterhadapkebutuhansayaakaninformasi

f18159 Location:

Summary Statistics: Min. 1.0; Valid 363.0; StDev 0.8820263967195039; Max. 5.0; Mean 3.903581267217631;

Variable Format: numeric

Notes: UNF:6:eN0wXh/I2dxKlViPU8z+JQ==

TasyaFarasyaakanmeresponkomentarsayadengancepat

f18159 Location:

Summary Statistics: Max. 5.0; Mean 2.96694214876033; Min. 1.0; Valid 363.0; StDev 1.2003720714443729;

Variable Format: numeric

Notes: UNF:6:rAgG9OnKm2Guba6FLT0v1A==

TasyaFarasyamemungkinkansayaberkomunikasilangsungdengannya

f18159 Location:

Summary Statistics: Min. 1.0; Mean 3.1184573002754834; Max. 5.0; Valid 363.0; StDev 1.119770023853498;

Variable Format: numeric

Notes: UNF:6:zBezj9v5eIWsj1YKHn43vg==

TasyaFarasyaakanmenghubungisayakembalijikasayamengirimpesanmelaluiDMInstagram

f18159 Location:

Summary Statistics: Valid 363.0; Mean 2.787878787878787; StDev 1.2924201746796484; Min. 1.0; Max. 5.0;

Variable Format: numeric

Notes: UNF:6:hMsp+4r5eTG9XF5LfEWX/g==

TasyaFarasyamengungkapkantentangdirinyamelaluicaptionfotodiinstagram

f18159 Location:

Summary Statistics: Min. 1.0; Mean 3.7052341597796143; Max. 5.0; Valid 363.0; StDev 0.9155803869774272

Variable Format: numeric

Notes: UNF:6:Egk2dGC2Pojr8iTHXIRVMw==

TasyaFarasyamengungkapkantentangdirinyamelaluivideodiinstagram

f18159 Location:

Summary Statistics: Min. 2.0; StDev 0.7727001895963921; Max. 5.0; Mean 4.071625344352617; Valid 363.0

Variable Format: numeric

Notes: UNF:6:UF9BlH1QzQdkHyOQ4zeXpQ==

TasyaFarasyaberbagiperasaanpribadinyadenganfollower-nya

f18159 Location:

Summary Statistics: Min. 1.0; StDev 0.9220819644044377; Valid 363.0; Max. 5.0; Mean 3.9421487603305785;

Variable Format: numeric

Notes: UNF:6:ZeJTwM5sEE1vvBWFkKDkAA==

TasyaFarasyajujurmengenaipendapatnyatentangprodukkecantikan

f18159 Location:

Summary Statistics: Valid 363.0; Max. 5.0; Mean 4.214876033057851; StDev 0.7675023519705653; Min. 1.0

Variable Format: numeric

Notes: UNF:6:jABg3/NojFRokE+dF+b4fQ==

SayamenantikanuntukmenontonkontenreviewprodukTasyaFarasyadiInstagram

f18159 Location:

Summary Statistics: StDev 0.926578606160261; Valid 364.0; Mean 3.867768595041322; Min. 1.0; Max. 5.0

Variable Format: numeric

Notes: UNF:6:D2saUWvOwsXPTn082REnuA==

JikaTasyaFarasyamunculpadakontenakunInstagramlain,sayaakanmenontonkontentersebut

f18159 Location:

Summary Statistics: StDev 1.0402285567218859; Valid 364.0; Mean 3.6280991735537196; Max. 5.0; Min. 1.0

Variable Format: numeric

Notes: UNF:6:HT77t0TSAHVbgtFUTdAULw==

KetikasayamenontonkonteninstagramTasyaFarasya,sayamerasaseolah-olahmenjadikelompokyangdekatdenganTasyaFarasya

f18159 Location:

Summary Statistics: Min. 1.0; Max. 5.0; Valid 364.0; StDev 1.0016947140529635; Mean 3.6115702479338845

Variable Format: numeric

Notes: UNF:6:jVR5HhmcQ0zzdBoim+QTuw==

SayamerasaTasyaFarasyabagaikantemandekatyangsudahlamamengenalsaya

f18159 Location:

Summary Statistics: Valid 364.0; Min. 1.0; Max. 5.0; Mean 3.3057851239669422; StDev 1.1147123450605951;

Variable Format: numeric

Notes: UNF:6:sfHm0jdskHmFG2iqAyU24w==

SayainginbertemusecaralangsungdenganTasyaFarasya

f18159 Location:

Summary Statistics: Valid 364.0; Max. 5.0; Mean 3.837465564738292; StDev 0.9409719907530198; Min. 1.0

Variable Format: numeric

Notes: UNF:6:IdIRuAAMgr6Sc2FSruz3OA==

JikaterdapatceritatentangTasyaFarasyapadaartikelonlinesayaakanmembacanya

f18159 Location:

Summary Statistics: Min. 1.0; StDev 1.00006450474591; Max. 5.0; Valid 364.0; Mean 3.6253443526170797

Variable Format: numeric

Notes: UNF:6:PQ7pfua0kB2efeLnlVAvTQ==

SayamerasanyamansaatmenontonkontenreviewprodukkecantikanTasyaFarasyakarenaiasepertitemansaya

f18159 Location:

Summary Statistics: Mean 3.8484848484848486; Max. 5.0; Valid 364.0; Min. 1.0; StDev 0.9428090415820626

Variable Format: numeric

Notes: UNF:6:Q3aPhhzwV/zF5Je2rldGOw==

KetikaTasyaFarasyamenunjukkanpendapatnyatentangsuatuprodukkecantikan,itumembantusayamengambilkeputusansendiritentangproduktersebut

f18159 Location:

Summary Statistics: Max. 5.0; StDev 0.7649081669994833; Valid 364.0; Min. 1.0; Mean 4.134986225895316

Variable Format: numeric

Notes: UNF:6:TGSl1ckfAA4Lvyx9edYaiQ==

GayabicaraTasyaFarasyamenjadikanpenjelasantentangreviewprodukkecantikanbisadenganmudahsayapahami

f18159 Location:

Summary Statistics: Max. 5.0; Min. 1.0; Valid 363.0; Mean 4.217630853994491; StDev 0.7354615992064318

Variable Format: numeric

Notes: UNF:6:lDHsabNL4ra655UP+CC6IA==

Bahasatubuh(bodylanguage)yangdilakukanTasyaFarasyamenjadikanpenjelasantentangreviewprodukkecantikanmenjadijelas

f18159 Location:

Summary Statistics: StDev 0.7653874830294229; Valid 363.0; Mean 4.1735537190082646; Max. 5.0; Min. 1.0

Variable Format: numeric

Notes: UNF:6:F3az+syo1bkkrSK94U6dSQ==

TasyaFarasyamemberikanpenjelasanyangpadatsaatreviewprodukkecantikan

f18159 Location:

Summary Statistics: Max. 5.0; Valid 363.0; StDev 0.7398461097461891; Mean 4.239669421487603; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:bgsT/5/EUUnjB1zwKDh0Jg==

TasyaFarasyamenggunakanjargonyangmudahsaatme-reviewprodukkecantikan

f18159 Location:

Summary Statistics: StDev 0.8614946966400063; Mean 4.0606060606060606; Min. 1.0; Valid 363.0; Max. 5.0;

Variable Format: numeric

Notes: UNF:6:4xYaJP4ZV0Eh0phDYCGAug==

CarapenyampaianTasyaFarasyayangjelasmembuatsayamengertimengenaipesanyangiasampaikan

f18159 Location:

Summary Statistics: Min. 2.0; Valid 363.0; Mean 4.316804407713499; StDev 0.6449281366299506; Max. 5.0

Variable Format: numeric

Notes: UNF:6:lQoeJ/wZ/OC8WWVOhIo2Iw==

SayamerasabahagiasaatmelihatkontenreviewprodukkecantikanolehTasyaFarasya

f18159 Location:

Summary Statistics: StDev 0.9593586049676295; Valid 363.0; Max. 5.0; Mean 3.7438016528925617; Min. 1.0

Variable Format: numeric

Notes: UNF:6:fJV/SNUphU2wZMlmDxx28w==

MenurutsayamenontonkontenreviewprodukkecantikanTasyaFarasyamenyenangkan

f18159 Location:

Summary Statistics: Mean 4.09641873278237; StDev 0.7999056304019043; Valid 363.0; Min. 1.0; Max. 5.0;

Variable Format: numeric

Notes: UNF:6:TlFfudFLfkahLq376AAUjg==

SayatertarikmelihatkontenreviewprodukkecantikanTasyaFarasyakarenamenghibur

f18159 Location:

Summary Statistics: StDev 0.8191671429884352; Valid 363.0; Mean 4.129476584022038; Max. 5.0; Min. 1.0

Variable Format: numeric

Notes: UNF:6:PhGQzvTSvTBYwszZ/NTa2w==

SayadapatmengetahuibentukfisiklengkapdariprodukkecantikanyangdireviewolehTasyaFarasya

f18159 Location:

Summary Statistics: Valid 363.0; Max. 5.0; Mean 4.15426997245179; Min. 1.0; StDev 0.699962275113484

Variable Format: numeric

Notes: UNF:6:qUzFEQPGxYfOX83vX6kang==

SayadapatmengetahuikarakteristikdariprodukkecantikanyangdireviewolehTasyaFarasya

f18159 Location:

Summary Statistics: Min. 2.0; Mean 4.134986225895316; Valid 363.0; StDev 0.7136894935333707; Max. 5.0;

Variable Format: numeric

Notes: UNF:6:+BlRa845MAKOuDx5rOts0w==

SayadapatmengetahuikualitasdariprodukkecantikanyangdireviewolehTasyaFarasya

f18159 Location:

Summary Statistics: Mean 4.289256198347108; Valid 363.0; Min. 1.0; StDev 0.6661261373540077; Max. 5.0

Variable Format: numeric

Notes: UNF:6:zgaddtAWkCyrpJZv7kN5OQ==

SayadapatmengetahuifungsidariprodukkecantikanyangdireviewolehTasyaFarasya

f18159 Location:

Summary Statistics: Mean 4.294765840220386; StDev 0.6801447178968048; Max. 5.0; Valid 363.0; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:ULr3yBIiGqEh9q30skEuJw==

SayadapatmemahamicarapenggunaanprodukyangbenarmelaluireviewprodukkecantikandariTasyaFarasya

f18159 Location:

Summary Statistics: Max. 5.0; Mean 4.146005509641873; Min. 1.0; Valid 363.0; StDev 0.7711326748228897

Variable Format: numeric

Notes: UNF:6:Gqn8mvzMLq5fuB3xPAwfrA==

SayadapatmempercayaiinformasiprodukkecantikanyangtelahdireviewolehTasyaFarasya

f18159 Location:

Summary Statistics: Min. 1.0; StDev 0.8578032234615163; Mean 3.887052341597796; Valid 363.0; Max. 5.0;

Variable Format: numeric

Notes: UNF:6:rFnuTkhA18WizXxjfvCYFA==

SayamerasaTasyaFarasyamemberikaninformasiyangapaadanyasaatmelakukanreviewprodukkecantikan.

f18159 Location:

Summary Statistics: StDev 0.6726856426682771; Mean 4.217630853994491; Valid 363.0; Max. 5.0; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:+2daVs+hcl6w0urbhKax+w==

SayamerasabahwainformasidarireviewprodukkecantikanyangdiberikanTasyaFarasyabersifatobjektif.

f18159 Location:

Summary Statistics: Min. 1.0; Mean 4.231404958677686; Valid 363.0; Max. 5.0; StDev 0.7443377112394155

Variable Format: numeric

Notes: UNF:6:Xf+BNk3lyUvoYmpY+rUxMg==

SayadapatmengandalkaninformasimengenaiprodukkecantikandarireviewTasyaFarasya

f18159 Location:

Summary Statistics: Min. 1.0; Mean 4.03305785123967; Max. 5.0; Valid 363.0; StDev 0.9454796581295671

Variable Format: numeric

Notes: UNF:6:N9XO3qCs60e5CIwEd9nTgA==

SayaakanmencobalayananyangsamadenganyangTasyaFarasyareviewdiinstagram

f18159 Location:

Summary Statistics: Mean 3.853994490358127; Min. 1.0; StDev 0.8197521994345902; Valid 363.0; Max. 5.0

Variable Format: numeric

Notes: UNF:6:RM9ARHl6ZGEWtl78m/GApQ==

SayaakanmencobaprodukyangsamadenganTasyaFarasyareviewdiinstagram

f18159 Location:

Summary Statistics: Max. 5.0; Mean 3.8567493112947657; Valid 363.0; Min. 2.0; StDev 0.8151720222945881

Variable Format: numeric

Notes: UNF:6:N06olBk6Aq2gtUXgxLqAVg==

Sayaakanmendorongorang-orangterdekatsayauntukmembeliprodukyangdireviewolehTasyaFarasya

f18159 Location:

Summary Statistics: Min. 1.0; Max. 5.0; StDev 1.0528548888100202; Valid 363.0; Mean 3.597796143250689;

Variable Format: numeric

Notes: UNF:6:F9PxuUbG2J9MiEpgMUG6EA==

BE

f18159 Location:

Summary Statistics: Valid 0.0; StDev NaN; Max. NaN; Mean NaN; Min. NaN

Variable Format: numeric

Notes: UNF:6:/53yN8DeEEyb1Z07v0x+CA==

BF

f18159 Location:

Summary Statistics: Valid 0.0; Min. NaN; Mean NaN; Max. NaN; StDev NaN;

Variable Format: numeric

Notes: UNF:6:/53yN8DeEEyb1Z07v0x+CA==

BG

f18159 Location:

Summary Statistics: Min. NaN; StDev NaN; Mean NaN; Max. NaN; Valid 0.0;

Variable Format: numeric

Notes: UNF:6:/53yN8DeEEyb1Z07v0x+CA==

BH

f18159 Location:

Summary Statistics: Min. NaN; StDev NaN; Valid 0.0; Mean NaN; Max. NaN;

Variable Format: numeric

Notes: UNF:6:/53yN8DeEEyb1Z07v0x+CA==

BI

f18159 Location:

Summary Statistics: Mean NaN; StDev NaN; Max. NaN; Valid 0.0; Min. NaN

Variable Format: numeric

Notes: UNF:6:/53yN8DeEEyb1Z07v0x+CA==

BJ

f18159 Location:

Summary Statistics: Min. NaN; Valid 0.0; Max. NaN; StDev NaN; Mean NaN;

Variable Format: numeric

Notes: UNF:6:/53yN8DeEEyb1Z07v0x+CA==