Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Tel U Coffee (doi:10.34820/FK2/R88WKM)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
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Document Description
Citation
Title:	Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Tel U Coffee
Identification Number:	doi:10.34820/FK2/R88WKM
Distributor:	Telkom University Dataverse
Date of Distribution:	2022-03-23
Version:	1
Bibliographic Citation:	ARIYANTI, MAYA, 2022, "Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Tel U Coffee", https://doi.org/10.34820/FK2/R88WKM, Telkom University Dataverse, V1, UNF:6:hD08UmDuY9lx0NbPD5oM3Q== [fileUNF]
Study Description
Citation
Title:	Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Tel U Coffee
Identification Number:	doi:10.34820/FK2/R88WKM
Authoring Entity:	ARIYANTI, MAYA (Telkom University)
Distributor:	Telkom University Dataverse
Access Authority:	ARIYANTI, MAYA
Depositor:	ARIYANTI, MAYA
Date of Deposit:	2022-03-23
Study Scope
Keywords:	Business and Management, Social Media Marketing, Keputusan Pembelian
Abstract:	Penelitian bertujujan untuk melihat pengaruh dari sosial media marketing terhadap keputusan pembelian tel u coffee. Dimana Tel u coffee ini memiliki keunikan karena dengan membeli produk berarti sekaligus berdonasi ke Telkom University, sehingga dapat membantu dalam pengembangan komunikasi pemasaran baik dari sisi keilmuan maupun praktek untuk Tel U Coffee nya.
Methodology and Processing
Sources Statement
Data Access
Notes:	CC0 Waiver
Other Study Description Materials
File Description--f4469
File: SMM PD TEL U COFFEE dataverse.tab
	Number of cases: 30 No. of variables per record: 38 Type of File: text/tab-separated-values
Notes:	UNF:6:hD08UmDuY9lx0NbPD5oM3Q==
Variable Description
List of Variables:	OPINIONSEEKING - OPINIONSEEKING B - B C - C D - D E - E VIRALADVERTISEMENT - VIRALADVERTISEMENT G - G H - H I - I BRANDPAGECOMMITMENT - BRANDPAGECOMMITMENT K - K L - L M - M N - N ANNOYANCE - ANNOYANCE P - P Q - Q R - R EWOM - EWOM T - T U - U V - V BRANDAWARENESS - BRANDAWARENESS X - X Y - Y Z - Z KEPUTUSANPEMBELIAN - KEPUTUSANPEMBELIAN AB - AB AC - AC AD - AD AE - AE AF - AF AG - AG AH - AH AI - AI AJ - AJ AK - AK AL - AL
Variables
OPINIONSEEKING
f4469 Location:	Variable Format: character Notes: UNF:6:BCliLPhogOMY4Pv3RKoP9A==
B
f4469 Location:	Variable Format: character Notes: UNF:6:7VEp0ENwi2YSWlxFhvGxvQ==
C
f4469 Location:	Variable Format: character Notes: UNF:6:TWvVBpILLTeL1MsxJciP4Q==
D
f4469 Location:	Variable Format: character Notes: UNF:6:KxuWSzpvaSuv6xXQ5w+cQQ==
E
f4469 Location:	Variable Format: character Notes: UNF:6:BDYlac7NPt6k5NeFgb8IWQ==
VIRALADVERTISEMENT
f4469 Location:	Variable Format: character Notes: UNF:6:47vZhTTLFKoIX1SMdaL28Q==
G
f4469 Location:	Variable Format: character Notes: UNF:6:RKTBAsA/H+/z8QQjLAnLUA==
H
f4469 Location:	Variable Format: character Notes: UNF:6:b5e657AKO1UsA4d2lSC6zw==
I
f4469 Location:	Variable Format: character Notes: UNF:6:xK0Fva+KeCxxC0lh6yhdrw==
BRANDPAGECOMMITMENT
f4469 Location:	Variable Format: character Notes: UNF:6:tLE4CMajUvWPJu2VfEnHQw==
K
f4469 Location:	Variable Format: character Notes: UNF:6:yoXvO4+3anaNOIeMwPNx0Q==
L
f4469 Location:	Variable Format: character Notes: UNF:6:WRMn1ZYcELD1DV6jBmHFLQ==
M
f4469 Location:	Variable Format: character Notes: UNF:6:1jklPd/QUMXsVFeSgtZw4Q==
N
f4469 Location:	Variable Format: character Notes: UNF:6:dkxyquGHwt7p3jpmiuJO2Q==
ANNOYANCE
f4469 Location:	Variable Format: character Notes: UNF:6:V+z3kn0692jROzGWzMwjIg==
P
f4469 Location:	Variable Format: character Notes: UNF:6:/BfMyFSNBhlrIKToiT2MSg==
Q
f4469 Location:	Variable Format: character Notes: UNF:6:EATY4L2KMaZS/KfPhUJAfg==
R
f4469 Location:	Variable Format: character Notes: UNF:6:tT6xGTjcfxS/h3HFLOMx8Q==
EWOM
f4469 Location:	Variable Format: character Notes: UNF:6:PTjpuZBNCUDmwvFuHQuRlQ==
T
f4469 Location:	Variable Format: character Notes: UNF:6:qTTD0PdF/Dvem7kp9jFVAA==
U
f4469 Location:	Variable Format: character Notes: UNF:6:PwDlBv1p95YzujWFR1sVEQ==
V
f4469 Location:	Variable Format: character Notes: UNF:6:lF9H+ACFyhiDiEyWNHk8mg==
BRANDAWARENESS
f4469 Location:	Variable Format: character Notes: UNF:6:QAgYC0lCOLHIxZtKOGejmQ==
X
f4469 Location:	Variable Format: character Notes: UNF:6:kDCZ4hssRDapZbMoWi/Itw==
Y
f4469 Location:	Variable Format: character Notes: UNF:6:bPMRsGOJlkAD5+QoliTXzQ==
Z
f4469 Location:	Variable Format: character Notes: UNF:6:+zhNt1pknIuYlr6tuNFB+A==
KEPUTUSANPEMBELIAN
f4469 Location:	Variable Format: character Notes: UNF:6:ddbRbVi7H5jxey2DgfzfGA==
AB
f4469 Location:	Variable Format: character Notes: UNF:6:HXtrSCen28iyCJlw26Uxdw==
AC
f4469 Location:	Variable Format: character Notes: UNF:6:zwN1GPeeVy0HMAiVops6Pw==
AD
f4469 Location:	Variable Format: character Notes: UNF:6:JHt2gH11KPA2nA5DZv47Mg==
AE
f4469 Location:	Variable Format: character Notes: UNF:6:lFqCkiEOx8BeHZ0dvK2V1w==
AF
f4469 Location:	Variable Format: character Notes: UNF:6:mtbPrJ6KH63Ul/Yi8Jz7Gw==
AG
f4469 Location:	Variable Format: character Notes: UNF:6:UQmlTyKtlf4I6d3duJX9WQ==
AH
f4469 Location:	Variable Format: character Notes: UNF:6:TkAnbMBDKUJFo2Gj383ScA==
AI
f4469 Location:	Variable Format: character Notes: UNF:6:YTkyKPVK5tle5CasU0363w==
AJ
f4469 Location:	Variable Format: character Notes: UNF:6:F300evjBwVxS1meEKdnC1Q==
AK
f4469 Location:	Variable Format: character Notes: UNF:6:6zizCovgP+l8oanEMR9nJQ==
AL
f4469 Location:	Variable Format: character Notes: UNF:6:JEwjMzMFu3iimCar3mr0ZA==