Model Penciptaan Pengalaman Wisata Yang Berkesan Untuk Meningkatan Intensi Loyalitas Wisatawan Kawasan Wisata Geopark Di Provinsi Jawa Barat (doi:10.34820/FK2/YMP72W)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
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Document Description

Citation

Title:

Model Penciptaan Pengalaman Wisata Yang Berkesan Untuk Meningkatan Intensi Loyalitas Wisatawan Kawasan Wisata Geopark Di Provinsi Jawa Barat

Identification Number:

doi:10.34820/FK2/YMP72W

Distributor:

Telkom University Dataverse

Date of Distribution:

2022-09-21

Version:

2

Bibliographic Citation:

Telkom University, RISKI TAUFIK HIDAYAH; Rahayu, Agus; Wibowo, Lili Adi; Hendrayati, Heny, 2022, "Model Penciptaan Pengalaman Wisata Yang Berkesan Untuk Meningkatan Intensi Loyalitas Wisatawan Kawasan Wisata Geopark Di Provinsi Jawa Barat", https://doi.org/10.34820/FK2/YMP72W, Telkom University Dataverse, V2, UNF:6:GlTNXJqQBbEqULCVW5motA== [fileUNF]

Study Description

Citation

Title:

Model Penciptaan Pengalaman Wisata Yang Berkesan Untuk Meningkatan Intensi Loyalitas Wisatawan Kawasan Wisata Geopark Di Provinsi Jawa Barat

Identification Number:

doi:10.34820/FK2/YMP72W

Authoring Entity:

Telkom University, RISKI TAUFIK HIDAYAH (Fakultas Ekonomi dan Bisnis : ICT Based Management (IBM))

Rahayu, Agus (Universitas Pendidikan Indonesia)

Wibowo, Lili Adi (Universitas Pendidikan Indonesia)

Hendrayati, Heny (Universitas Pendidikan Indonesia)

Distributor:

Telkom University Dataverse

Access Authority:

Telkom University, RISKI TAUFIK HIDAYAH

Depositor:

Telkom University, RISKI TAUFIK HIDAYAH

Date of Deposit:

2022-09-21

Study Scope

Keywords:

Business and Management, Intensi Loyalitas, Pengalaman Wisata yang Berkesan, Pesona Destinasi, Citra Destinasi, Geopark, Jawa Barat.

Abstract:

Posisi wisatawan domestik sebagai asset penting bagi keberlangsungan sebuah destinasi wisata terutama era pandemi covid19 yang membatasi kunjungan wisatawan mancanegara. Pasar domestik diprediksikan mampu pulih terlebih dahulu karena pandemi COVID-19 menjadi pemantik atas pergeseran perilaku wisatawan untuk lebih memilih destinasi wisata domestik. Penelitian bertujuan untuk mengetahui pengaruh Pesona Destinasi dan citra destinasi terhadap pengalaman wisata yang berkesan serta implikasinya terhadap intensi loyalitas wisatawan pada Kawasan Wisata Geopark di Jawa Barat. Penelitian ini diharapkan mampu menambah khasanah ilmu pengetahuan dalam bidang manajemen pemasaran kepariwisataan serta meningkatkan loyalitas wisatawan Geopark dan menjadi referensi untuk menginisasi penelitian selanjutnya. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif dengan menggunakan metode survey ekspalatori. Populasi dalam penelitian ini adalah wisatawan yang pernah melakukan mengunjungi Kawasan Wisata Geopark di Jawa Barat. Teknik penentuan sampel yang digunakan dalam penelitian ini yaitu Probability Sampling dengan metode proportioned stratified sampling, adapun jumlah sampel yang diteliti sebanyak 311 responden. Analisis verifikatif menggunakan metode analisis model persamaan struktural dengan menggunakan aplikasi statistic SmartPLS. Hasil penelitian menunjukan terdapat pengaruh langsung yang diberikan oleh Pesona Destinasi dan citra destinasi terhadap pengalaman wisata yang mengesankan, serta pengalaman wisata yang berkesan mampu memediasi antara Pesona Destinasi dan citra destinasi terhadap intensi loyalitas wisatawan. Penelitian ini menghasilkan suatu temuan model peningkatan intensi loyalitas melalui penciptaan pengalaman wisata yang berkesan di kawasan wisata geopark. Temuan model dalam penelitian ini diberi nama “Model Peningkatan Intensi Loyalitas Kawasan Wisata Geopark” yang merupakan novelti hasil penelitian ini. Kata Kunci: Intensi Loyalitas, Pengalaman Wisata yang Berkesan, Pesona Destinasi, Citra Destinasi, Geopark, Jawa Barat.

Methodology and Processing

Sources Statement

Data Access

Notes:

CC0 Waiver

Other Study Description Materials

File Description--f9968

File: Data Kuesioner.tab

  • Number of cases: 102

  • No. of variables per record: 83

  • Type of File: text/tab-separated-values

Notes:

UNF:6:GlTNXJqQBbEqULCVW5motA==

Variable Description

List of Variables:

Variables

No

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Summary Statistics: Max. 100.0; Mean 50.5; StDev 29.011491975882016; Valid 100.0; Min. 1.0

Variable Format: numeric

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IntensiLoyalitas

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Variable Format: character

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