PENGARUH BRAND IMAGE DAN WEBSITE QUALITY TERHADAP BEHAVIOURAL INTENTION TO WEBSITE MEDCOM.ID (doi:10.34820/FK2/ZXJDXF)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
Entire Codebook

Document Description

Citation

Title:

PENGARUH BRAND IMAGE DAN WEBSITE QUALITY TERHADAP BEHAVIOURAL INTENTION TO WEBSITE MEDCOM.ID

Identification Number:

doi:10.34820/FK2/ZXJDXF

Distributor:

Telkom University Dataverse

Date of Distribution:

2023-10-02

Version:

1

Bibliographic Citation:

ARIYANTI, MAYA, 2023, "PENGARUH BRAND IMAGE DAN WEBSITE QUALITY TERHADAP BEHAVIOURAL INTENTION TO WEBSITE MEDCOM.ID", https://doi.org/10.34820/FK2/ZXJDXF, Telkom University Dataverse, V1, UNF:6:IOBsSclnOdvOiZQb64QeIQ== [fileUNF]

Study Description

Citation

Title:

PENGARUH BRAND IMAGE DAN WEBSITE QUALITY TERHADAP BEHAVIOURAL INTENTION TO WEBSITE MEDCOM.ID

Identification Number:

doi:10.34820/FK2/ZXJDXF

Authoring Entity:

ARIYANTI, MAYA (Kelompok Keahlian ICT Based Management)

Distributor:

Telkom University Dataverse

Access Authority:

ARIYANTI, MAYA

Depositor:

ARIYANTI, MAYA

Date of Deposit:

2023-10-02

Study Scope

Keywords:

Business and Management, Brand Image, Website quality, Behavioural Intention.

Abstract:

Pada Era 4.0 saat ini, masyarakat lebih banyak mengakses informasi melalui perangkat seluler. Pemilihan portal berita dipengaruhi oleh brand image dan website quality dari suatu news portal. Kondisi Medcom.id sebagai salah satu portal berita di indonesia mengalami fluktuasi dan ketidak tercapaian peningkatan visitor yang idealnya sejalan dengan peningkatan jumlah pengguna internet di Indonesia. Penelitian bertujuan untuk mengetahui pengaruh brand image dan kualitas website terhadap minat berperilaku mengunjungi website medcom.id

Methodology and Processing

Sources Statement

Data Access

Notes:

CC0 Waiver

Other Study Description Materials

File Description--f12073

File: Data MEdcom.tab

  • Number of cases: 397

  • No. of variables per record: 36

  • Type of File: text/tab-separated-values

Notes:

UNF:6:IOBsSclnOdvOiZQb64QeIQ==

Variable Description

List of Variables:

Variables

No

f12073 Location:

Summary Statistics: Mean 199.0; Min. 1.0; Valid 397.0; Max. 397.0; StDev 114.748275223058

Variable Format: numeric

Notes: UNF:6:HVan1Brar/2NodIUmt0AwA==

BI1

f12073 Location:

Summary Statistics: Mean 3.5768261964735517; Valid 397.0; StDev 0.8774774465540423; Max. 5.0; Min. 1.0

Variable Format: numeric

Notes: UNF:6:gEE2yYVWyo1V0yw/yYzE2Q==

BI2

f12073 Location:

Summary Statistics: Mean 3.6045340050377837; Valid 397.0; Max. 5.0; Min. 1.0; StDev 0.8511902521949177

Variable Format: numeric

Notes: UNF:6:HFZhyaqsO9SA2VX8cJWaxA==

BI3

f12073 Location:

Summary Statistics: Max. 5.0; Valid 397.0; Min. 1.0; StDev 0.8961763645799993; Mean 3.634760705289673

Variable Format: numeric

Notes: UNF:6:MtdS1Am+ojhRsmqynIIOfg==

WQ1

f12073 Location:

Summary Statistics: Mean 3.700251889168766; Min. 2.0; Valid 397.0; Max. 5.0; StDev 0.8694157663485652

Variable Format: numeric

Notes: UNF:6:vM34zUGPneREVNwUaG/YRA==

WQ2

f12073 Location:

Summary Statistics: Min. 1.0; Max. 5.0; Mean 3.7707808564231735; StDev 0.8705928810190674; Valid 397.0

Variable Format: numeric

Notes: UNF:6:HYUP2IqJopNkNTL9QUiqOw==

WQ3

f12073 Location:

Summary Statistics: StDev 0.8876396967402748; Mean 3.6826196473551636; Valid 397.0; Min. 1.0; Max. 5.0;

Variable Format: numeric

Notes: UNF:6:diQQkPV0VUZJnqP3YzTZjg==

WQ4

f12073 Location:

Summary Statistics: Min. 1.0; StDev 0.8514144089028263; Max. 5.0; Valid 397.0; Mean 3.7934508816120904;

Variable Format: numeric

Notes: UNF:6:twM1aP2oLcFqFeGkx5KXPw==

WQ5

f12073 Location:

Summary Statistics: StDev 0.9062482589932102; Mean 3.7355163727959697; Max. 5.0; Valid 397.0; Min. 2.0

Variable Format: numeric

Notes: UNF:6:biACRsKQdaf8qVqcGD/gAA==

WQ6

f12073 Location:

Summary Statistics: Valid 397.0; Mean 3.763224181360202; Min. 2.0; Max. 5.0; StDev 0.9041753219078238;

Variable Format: numeric

Notes: UNF:6:XydCFCufVU2/5ffG7rXiWA==

WQ7

f12073 Location:

Summary Statistics: Min. 1.0; Mean 3.8010075566750627; Valid 397.0; Max. 5.0; StDev 0.8751328859805079

Variable Format: numeric

Notes: UNF:6:sG2z0oguLQb+5jq4XIDkzw==

WQ8

f12073 Location:

Summary Statistics: Min. 1.0; Valid 397.0; Max. 5.0; StDev 0.8871952926877912; Mean 3.732997481108312

Variable Format: numeric

Notes: UNF:6:S/mVm2crNSyQIQ+BqoYMBg==

WQ9

f12073 Location:

Summary Statistics: Valid 397.0; StDev 0.9102402220219852; Max. 5.0; Mean 3.858942065491184; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:cEmlzQ+hjAN0FMIuKdoYhQ==

WQ10

f12073 Location:

Summary Statistics: Valid 397.0; Min. 1.0; Mean 3.8060453400503778; Max. 5.0; StDev 0.8933897132591523;

Variable Format: numeric

Notes: UNF:6:EuJTzMI3oZAtQrXxAInUmA==

WQ11

f12073 Location:

Summary Statistics: StDev 0.8934965052450519; Max. 5.0; Mean 3.770780856423174; Min. 2.0; Valid 397.0

Variable Format: numeric

Notes: UNF:6:gDtTJywRCokTHubFQIFMaw==

WQ12

f12073 Location:

Summary Statistics: Valid 397.0; Min. 2.0; StDev 0.8813399138598914; Mean 3.7732997481108312; Max. 5.0

Variable Format: numeric

Notes: UNF:6:L3eENTa6IVNL2HF229qBoQ==

WQ13

f12073 Location:

Summary Statistics: Valid 397.0; StDev 0.9185807260876243; Max. 5.0; Mean 3.770780856423174; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:uqa4HUKeNBhFmfzrlbyfTg==

WQ14

f12073 Location:

Summary Statistics: Min. 1.0; Valid 397.0; StDev 0.8878259935280737; Mean 3.7707808564231735; Max. 5.0

Variable Format: numeric

Notes: UNF:6:G9GnzGehSqgoX9gMKxubWA==

WQ15

f12073 Location:

Summary Statistics: Min. 1.0; Valid 397.0; Max. 5.0; StDev 0.9028729162163031; Mean 3.748110831234257

Variable Format: numeric

Notes: UNF:6:sCjUEXIaohPCx3cCLtPd5A==

WQ16

f12073 Location:

Summary Statistics: Max. 5.0; Mean 3.7682619647355162; Min. 1.0; StDev 0.9026897248124554; Valid 397.0

Variable Format: numeric

Notes: UNF:6:QCc7LpuQWQIgn9H9cLQsAQ==

WQ17

f12073 Location:

Summary Statistics: Valid 397.0; Max. 5.0; StDev 0.8940160441367988; Min. 1.0; Mean 3.6926952141057936

Variable Format: numeric

Notes: UNF:6:+aBwbQu+l8FQxMgwmighTg==

WQ18

f12073 Location:

Summary Statistics: StDev 0.8965595612629952; Mean 3.7506297229219143; Max. 5.0; Min. 1.0; Valid 397.0;

Variable Format: numeric

Notes: UNF:6:yWMM4UxnKVndZ3eNoYXdxA==

WQ19

f12073 Location:

Summary Statistics: StDev 0.9132401557741612; Min. 1.0; Valid 397.0; Max. 5.0; Mean 3.7607052896725444

Variable Format: numeric

Notes: UNF:6:+WSi0b4TjvJMbUEfHzGE1Q==

WQ20

f12073 Location:

Summary Statistics: Mean 3.743073047858942; Valid 397.0; Max. 5.0; Min. 1.0; StDev 0.8729860674394874;

Variable Format: numeric

Notes: UNF:6:PwPAJBtpk/7Tqe0wUGT+gA==

WQ21

f12073 Location:

Summary Statistics: Valid 397.0; Min. 1.0; StDev 0.8757214304874447; Max. 5.0; Mean 3.7103274559193955

Variable Format: numeric

Notes: UNF:6:/wtSAt1WGloFDFZOFAwD7A==

WQ22

f12073 Location:

Summary Statistics: Mean 3.6876574307304786; StDev 0.8894293957514068; Min. 1.0; Max. 5.0; Valid 397.0;

Variable Format: numeric

Notes: UNF:6:+MSj9Ju/iydnKIWGzdKu8g==

WQ23

f12073 Location:

Summary Statistics: StDev 0.8757359574468521; Max. 5.0; Mean 3.7329974811083124; Valid 397.0; Min. 1.0

Variable Format: numeric

Notes: UNF:6:7LG5ZuVkT16phPZoslrQXg==

WQ24

f12073 Location:

Summary Statistics: Max. 5.0; Mean 3.7858942065491186; Valid 397.0; Min. 1.0; StDev 0.8944286133253125

Variable Format: numeric

Notes: UNF:6:nPLQKDvGYUp7EoBjTa5qQg==

BIN1

f12073 Location:

Summary Statistics: Valid 397.0; StDev 0.9660285737241453; Mean 3.906801007556675; Min. 2.0; Max. 5.0

Variable Format: numeric

Notes: UNF:6:GR0MUI1XhwVw4avbep2a6Q==

BIN2

f12073 Location:

Summary Statistics: Min. 2.0; Mean 3.793450881612091; StDev 0.9060166067169773; Max. 5.0; Valid 397.0;

Variable Format: numeric

Notes: UNF:6:RjWyi1tDuhk+tFmOCQ1Tsw==

BIN3

f12073 Location:

Summary Statistics: StDev 0.9270108732357301; Min. 2.0; Max. 5.0; Mean 3.821158690176323; Valid 397.0

Variable Format: numeric

Notes: UNF:6:E3ustuTfl5UfuFxxIkI8Pg==

BIN4

f12073 Location:

Summary Statistics: StDev 0.9495652544480698; Min. 2.0; Valid 397.0; Mean 3.7934508816120904; Max. 5.0

Variable Format: numeric

Notes: UNF:6:I6Hyki9kwci4IX1b+kmswg==

BIN5

f12073 Location:

Summary Statistics: Mean 3.7984886649874054; Max. 5.0; StDev 0.8874533608445153; Min. 2.0; Valid 397.0

Variable Format: numeric

Notes: UNF:6:GYgGtRdf/aJFSyP6yiVlNQ==

X1(BrandImage)

f12073 Location:

Summary Statistics: Max. 15.0; StDev 2.0434527290964426; Min. 4.0; Mean 10.816120906801007; Valid 397.0;

Variable Format: numeric

Notes: UNF:6:DEchMXGtWqTyG1gRBmzl0w==

X2(WebsiteQuality)

f12073 Location:

Summary Statistics: Max. 120.0; Mean 90.11083123425692; Min. 52.0; StDev 15.058901477240765; Valid 397.0;

Variable Format: numeric

Notes: UNF:6:sV1hRpYV+GS5cn6Tve2Wjg==

Y(BehaviouralIntention)

f12073 Location:

Summary Statistics: Mean 19.113350125944585; Min. 11.0; Max. 25.0; Valid 397.0; StDev 3.251999868120197

Variable Format: numeric

Notes: UNF:6:8+ildEATEksnCl+3F9BzVw==