Tourism 4.0: Digital media communication on online impulse buying and e-satisfaction (doi:10.34820/FK2/UXHPAR)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
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Document Description
Citation
Title:	Tourism 4.0: Digital media communication on online impulse buying and e-satisfaction
Identification Number:	doi:10.34820/FK2/UXHPAR
Distributor:	Telkom University Dataverse
Date of Distribution:	2022-03-31
Version:	2
Bibliographic Citation:	SURYAWARDANI, BETHANI, 2022, "Tourism 4.0: Digital media communication on online impulse buying and e-satisfaction", https://doi.org/10.34820/FK2/UXHPAR, Telkom University Dataverse, V2, UNF:6:DpuNvKMwGGhptZfbt7mUzw== [fileUNF]
Study Description
Citation
Title:	Tourism 4.0: Digital media communication on online impulse buying and e-satisfaction
Identification Number:	doi:10.34820/FK2/UXHPAR
Authoring Entity:	SURYAWARDANI, BETHANI (Telkom University)
Distributor:	Telkom University Dataverse
Access Authority:	SURYAWARDANI, BETHANI
Depositor:	SURYAWARDANI, BETHANI
Date of Deposit:	2022-03-31
Study Scope
Keywords:	Business and Management, Tourism
Abstract:	The rapid development of ICT changes communication practices and strategies involving government and stakeholder policies in the tourism industry. This is also a challenge and an opportunity for every country in general and tourist destinations to create interesting information on websites and other online media as a promotion. This study aims to find out how digital communication media, especially websites, can influence impulsive buying online and e-satisfaction. The quantitative research approach used surveys of 400 respondents. Data analyzed using the Structural Equation Modelling (SEM) technique. The study found that website quality, website personality, and sales promotion influence the impulsive online purchases. Furthermore, website quality, website personality, and impulsive online buying have a simultaneous effect on e-satisfaction. Online travel agents are advised to pay more attention and improve website quality, website personality, and online impulsive buying as the predictor of e-satisfaction.
Methodology and Processing
Sources Statement
Data Access
Notes:	CC0 Waiver
Other Study Description Materials
File Description--f4919
File: Questionnaires Tourism 4.0.tab
	Number of cases: 228 No. of variables per record: 35 Type of File: text/tab-separated-values
Notes:	UNF:6:DpuNvKMwGGhptZfbt7mUzw==
Variable Description
List of Variables:	WQ1.1 - WQ1.1 WQ1.2 - WQ1.2 WQ2.1 - WQ2.1 WQ2.2 - WQ2.2 WQ3.1 - WQ3.1 WQ3.2 - WQ3.2 WQ4.1 - WQ4.1 WQ4.2 - WQ4.2 WQ5.1 - WQ5.1 WQ5.2 - WQ5.2 WP1.1 - WP1.1 WP1.2 - WP1.2 WP2.1 - WP2.1 WP2.2 - WP2.2 WP3.1 - WP3.1 WP3.2 - WP3.2 WP4.1 - WP4.1 WP4.2 - WP4.2 WP5.1 - WP5.1 WP5.2 - WP5.2 OIB1 - OIB1 OIB2 - OIB2 OIB3 - OIB3 OIB4 - OIB4 SP1 - SP1 SP2 - SP2 SP3 - SP3 SP4 - SP4 SP5 - SP5 ES1.1 - ES1.1 ES1.2 - ES1.2 ES2.1 - ES2.1 ES2.2 - ES2.2 ES3.1 - ES3.1 ES3.2 - ES3.2
Variables
WQ1.1
f4919 Location:	Summary Statistics: Min. 2.0; Mean 3.206140350877193; Max. 4.0; StDev 0.6130425440632921; Valid 228.0; Variable Format: numeric Notes: UNF:6:BCSQQgF7r+Lv3SuHKOua8A==
WQ1.2
f4919 Location:	Summary Statistics: Valid 228.0; Min. 2.0; Mean 3.3508771929824563; StDev 0.6223793500242268; Max. 4.0; Variable Format: numeric Notes: UNF:6:4jsjIke3Gu1/X4k+w3yPCA==
WQ2.1
f4919 Location:	Summary Statistics: Max. 4.0; StDev 0.6389234705148523; Min. 2.0; Valid 228.0; Mean 3.3333333333333335 Variable Format: numeric Notes: UNF:6:gzePPBqiCWMFcpeF+bZ01A==
WQ2.2
f4919 Location:	Summary Statistics: Mean 3.232456140350877; Min. 2.0; StDev 0.6855327667437294; Valid 228.0; Max. 4.0 Variable Format: numeric Notes: UNF:6:J1ZkPdliu34ZREIYgOlGnA==
WQ3.1
f4919 Location:	Summary Statistics: Valid 228.0; Mean 3.1798245614035086; StDev 0.6213073929824885; Max. 4.0; Min. 2.0 Variable Format: numeric Notes: UNF:6:lwV0CEG7B6otytJGO/IuMw==
WQ3.2
f4919 Location:	Summary Statistics: StDev 0.6687116020672254; Mean 3.192982456140351; Max. 4.0; Valid 228.0; Min. 2.0; Variable Format: numeric Notes: UNF:6:mxmRfBfWTpIMDv02AHtRsA==
WQ4.1
f4919 Location:	Summary Statistics: Max. 4.0; Min. 1.0; Mean 3.219298245614035; Valid 228.0; StDev 0.7180341730400412 Variable Format: numeric Notes: UNF:6:9mjpnddI6fDsIsQn72H/Bg==
WQ4.2
f4919 Location:	Summary Statistics: Min. 2.0; Max. 4.0; Valid 228.0; Mean 3.219298245614035; StDev 0.6605133756921763 Variable Format: numeric Notes: UNF:6:ngR4mThXKu5WqNAFqzicUA==
WQ5.1
f4919 Location:	Summary Statistics: StDev 0.4524495164752118; Max. 4.0; Min. 3.0; Valid 228.0; Mean 3.2850877192982457 Variable Format: numeric Notes: UNF:6:962aG4eEJJttI6b5UrdrSA==
WQ5.2
f4919 Location:	Summary Statistics: Min. 1.0; Max. 4.0; Mean 3.3508771929824563; StDev 0.555032342437409; Valid 228.0 Variable Format: numeric Notes: UNF:6:1Qd3dFOUO/Oci2s4Ey6QKA==
WP1.1
f4919 Location:	Summary Statistics: Max. 4.0; Valid 228.0; Mean 3.3771929824561404; Min. 2.0; StDev 0.6420006021542318 Variable Format: numeric Notes: UNF:6:w3Wwpv3uiuuXWJAWxOvbKA==
WP1.2
f4919 Location:	Summary Statistics: Valid 228.0; Min. 2.0; Mean 3.206140350877193; StDev 0.6130425440632921; Max. 4.0 Variable Format: numeric Notes: UNF:6:5Eq3qx9qAPYr0hbO8RhErA==
WP2.1
f4919 Location:	Summary Statistics: Min. 2.0; Max. 4.0; Mean 3.258771929824561; StDev 0.614553511290459; Valid 228.0 Variable Format: numeric Notes: UNF:6:4cVGGvi2xQip+ZrgrckEZg==
WP2.2
f4919 Location:	Summary Statistics: Min. 2.0; Mean 3.2850877192982457; Valid 228.0; StDev 0.6171888031252228; Max. 4.0; Variable Format: numeric Notes: UNF:6:4UPNGoLSAX3xGua1/nZvYg==
WP3.1
f4919 Location:	Summary Statistics: Max. 4.0; Valid 228.0; StDev 0.614553511290459; Min. 2.0; Mean 3.258771929824561 Variable Format: numeric Notes: UNF:6:rUIeLhzII+qPqXPbZz/3Vw==
WP3.2
f4919 Location:	Summary Statistics: Valid 228.0; Max. 4.0; Mean 3.206140350877193; Min. 2.0; StDev 0.5910917380321936 Variable Format: numeric Notes: UNF:6:RCOl4qVeS9p0+f6+Xix+vg==
WP4.1
f4919 Location:	Summary Statistics: Min. 2.0; StDev 0.6356946879604284; Max. 4.0; Mean 3.258771929824561; Valid 228.0; Variable Format: numeric Notes: UNF:6:8WQXwiA7d9B/SAeQzkUTLQ==
WP4.2
f4919 Location:	Summary Statistics: Min. 2.0; Valid 228.0; StDev 0.5402137529098888; Mean 3.245614035087719; Max. 4.0 Variable Format: numeric Notes: UNF:6:0VD2I625hCWsLN695PN6vw==
WP5.1
f4919 Location:	Summary Statistics: Mean 3.31140350877193; Max. 4.0; StDev 0.5895206403189668; Valid 228.0; Min. 2.0; Variable Format: numeric Notes: UNF:6:9hjBTXrHc/Ur4+rZM09xUQ==
WP5.2
f4919 Location:	Summary Statistics: Valid 228.0; Mean 3.442982456140351; Min. 2.0; StDev 0.5483606804049737; Max. 4.0; Variable Format: numeric Notes: UNF:6:g//PdilOyq/1DDS/Sh6wXQ==
OIB1
f4919 Location:	Summary Statistics: Mean 3.3596491228070176; StDev 0.5805540871865488; Valid 228.0; Min. 2.0; Max. 4.0 Variable Format: numeric Notes: UNF:6:sELtDklRn7yxIuLJBwC2sA==
OIB2
f4919 Location:	Summary Statistics: Max. 4.0; Valid 228.0; Mean 3.324561403508772; Min. 2.0; StDev 0.5935870801859312 Variable Format: numeric Notes: UNF:6:M0WXhAYzwM46kkbLHRqjzA==
OIB3
f4919 Location:	Summary Statistics: Valid 228.0; Min. 2.0; StDev 0.591483860406926; Max. 4.0; Mean 3.4166666666666665; Variable Format: numeric Notes: UNF:6:XSI2oq9hYa1/Iqu9Xvcwqw==
OIB4
f4919 Location:	Summary Statistics: Min. 2.0; Mean 3.3508771929824563; Max. 4.0; StDev 0.6223793500242268; Valid 228.0; Variable Format: numeric Notes: UNF:6:+jYoVT3hHKZmGP+nexBvzg==
SP1
f4919 Location:	Summary Statistics: StDev 0.5734382615705574; Mean 3.460526315789474; Min. 2.0; Max. 4.0; Valid 228.0; Variable Format: numeric Notes: UNF:6:tTsvg5qN5s4/qnRb5T21PQ==
SP2
f4919 Location:	Summary Statistics: Valid 228.0; Max. 4.0; StDev 0.6242856648925792; Mean 3.2850877192982457; Min. 2.0 Variable Format: numeric Notes: UNF:6:p7kblSQK+rEDC5Y+TwTELg==
SP3
f4919 Location:	Summary Statistics: Max. 4.0; Min. 2.0; Valid 228.0; StDev 0.5661135765001555; Mean 3.25 Variable Format: numeric Notes: UNF:6:FtSTXFsb/T5740nrh97cgA==
SP4
f4919 Location:	Summary Statistics: Max. 4.0; Min. 2.0; Mean 3.2105263157894735; Valid 228.0; StDev 0.6362567321925757 Variable Format: numeric Notes: UNF:6:j/LewRIy6gOtuj1hisGPow==
SP5
f4919 Location:	Summary Statistics: Valid 228.0; Max. 4.0; Min. 2.0; Mean 3.263157894736842; StDev 0.6373490192322036 Variable Format: numeric Notes: UNF:6:lrICK/tiHCb9dNoN7ezT0w==
ES1.1
f4919 Location:	Summary Statistics: Mean 3.25; Valid 228.0; Min. 2.0; Max. 4.0; StDev 0.6662076246328488; Variable Format: numeric Notes: UNF:6:EIEWMZ6N52Rb+L3O7Jw6uQ==
ES1.2
f4919 Location:	Summary Statistics: Valid 228.0; Mean 3.3640350877192984; Max. 4.0; StDev 0.5584161353876028; Min. 2.0; Variable Format: numeric Notes: UNF:6:7fo4UPk9zfWbxjSD+G7i0w==
ES2.1
f4919 Location:	Summary Statistics: StDev 0.7046706927515651; Mean 3.2017543859649122; Max. 4.0; Valid 228.0; Min. 2.0 Variable Format: numeric Notes: UNF:6:4s/s5tiKUHjGFlLsEeSBDg==
ES2.2
f4919 Location:	Summary Statistics: Max. 4.0; StDev 0.6219290424380918; Min. 2.0; Mean 3.3815789473684212; Valid 228.0 Variable Format: numeric Notes: UNF:6:c5JjdgiA2MAjPItTgsM8fw==
ES3.1
f4919 Location:	Summary Statistics: Mean 3.3289473684210527; Max. 4.0; StDev 0.7096842611483493; Min. 2.0; Valid 228.0 Variable Format: numeric Notes: UNF:6:2iXGBSTy3Nj3Vay0i29oiA==
ES3.2
f4919 Location:	Summary Statistics: Mean 3.1096491228070176; StDev 0.7338834365001513; Min. 2.0; Max. 4.0; Valid 228.0; Variable Format: numeric Notes: UNF:6:8F1q0W7QQz6piRy+ox/hPA==