10.34820/FK2/A0YESSAlfaiza, Salsabila Aisyah57202809019Telkom UniversityTelkom University Dataverse2024Business and ManagementAlfaiza, Salsabila AisyahTelkom University2024-03-292024-03-29198264application/pdf1.0CC0 WaiverPurpose The key purpose of this research paper was to identify the association between mass collaboration and knowledge management in the context of Jordanian companies. Apart from that, this study also aims to examine the moderating effect of trust and leadership on the association between mass collaboration and knowledge management. Design/methodology/approach In this study, the researcher has followed theprimary quantitative method. For data collection, the researcher has conducted a survey questionnaire, whereas the sample was based on 323 participants from the manufacturing sector of Jordan specifically for data analysis; the technique of structural equation modeling was implemented. Findings All the independent variables, including organizational structure, adoptedtechnologies in mass collaboration and collaborative learning techniques, have a significantimpact on knowledge management …