HOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTEREST

10.34820/FK2/DGKCIDMUSTIKASARI, ATIATIMUSTIKASARIFakultas Ilmu Terapan, Business Resource, Marketing, and TourismHOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTERESTTelkom University Dataverse2022Business and ManagementMUSTIKASARI, ATIATIMUSTIKASARIFakultas Ilmu Terapan, Business Resource, Marketing, and Tourism2022-04-052022-04-05231487application/pdf1.0CC0 WaiverHOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTEREST