A CONCEPTUAL STUDY ON THE RELATIONSHIP BETWEEN BUSINESS STRATEGY, MARKET ORIENTATION AND SMEs PERFORMANCE IN SOUTH SUMATRA, INDONESIA

10.34820/FK2/FMD6ISsagita, ArdioArdiosagita0000-0002-4072-4025Telkom UniversityMohd Salahudin SHAMSUDINUniversiti Utara MalaysiaShyalwi SUHIMIUniversiti Utara MalaysiaAris KusumoArisKusumoUnu YogyakartaAdnan KASOFIAdnanKASOFIUniversitas BinawanA CONCEPTUAL STUDY ON THE RELATIONSHIP BETWEEN BUSINESS STRATEGY, MARKET ORIENTATION AND SMEs PERFORMANCE IN SOUTH SUMATRA, INDONESIATelkom University Dataverse2023Business and ManagementArdio sagitaTelkom University2023-10-022023-10-021.0CC0 Waiverhttp://sbm.uum.edu.my/images/2022/cbm/ProceedingCBM2022withISBN.pdf#page=198