10.34820/FK2/L650THAlfaiza, Salsabila Aisyah57202809019Telkom UniversityTelkom University Dataverse2024Business and ManagementCRM practices Customer relationship Firm performance TelecommunicationAlfaiza, Salsabila AisyahTelkom University2024-03-292024-03-2910.11591/ijeecs.v23.i1.pp453-462291009application/pdf1.0CC0 WaiverToday, concerning the capacity to react straightforwardly to client demands and offer the client a profound experience that is customized and interactive, organizations in the telecommunication industry must have the capacity to set up, support, and continue the connections toward long-term clients. This study attempts to analyze and observe the customer relationship management (CRM) practices that affect firm performance telecommunication corporations. Thus, the study employed a qualitative method, the primary data were obtained using the questionnaire, and the respondents consisted of 100 people. The results propose that customer relationships' management factors included the gathering of information, the processing of data, the management of information, the loyalty of customers, and the retention of customers with significantly related to the performance of a firm in the industry of telecommunication in Iraq.