10.34820/FK2/NJMGV8Alfaiza, Salsabila Aisyah57202809019Telkom UniversityTelkom University Dataverse2024Business and ManagementAlfaiza, Salsabila AisyahTelkom University2024-03-292024-03-2910.36941/ajis-2021-0153257765application/pdf1.0CC0 WaiverBusiness and Accounting Technology innovation can play a significant role in enhancing economic growth and has the potential to bring about change and create opportunities for every business Within the introduction of a wide variety of new technologies during the fourth industrial revolution, therefore, this study aimed to evaluate the impact of business innovation, technology orientation and Accounting technological innovation capabilities on firm performance in the Malaysian firms. To achieve this objective 337 sample responses were collected from the business managers of Malaysian firms related to technology and innovation using the purposive sampling technique. Furthermore, this study has used explanatory purpose because of the reason that it gives effective and enhanced understanding PLS-SEM was employed for data analysis using Smart-PLS version 3.2.8. The results have shown that business innovation and technology orientation have a significantly positive effect on technology innovation capability while accounting technology innovation capability has a positive significant effect on firm performance. Implications are the Managers needs to be more aware regarding OI and TICs and how these two processes simultaneously can affect the firm performance. In addition, managers can easily use OI to develop their skills, methods, and innovation aspects. The managers are recommended to provide employees a creative environment and motivate employees to work in an open environment so that it can increase the accounting technological innovation capabilities.