PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES

10.34820/FK2/PHGVLETelkom University, INDIRA RACHMAWATIINDIRA RACHMAWATITelkom University57193380777Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM)PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCESTelkom University Dataverse2024Social SciencesTelkom University, INDIRA RACHMAWATIINDIRA RACHMAWATITelkom UniversityFakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM)2024-03-282024-03-28109669text/tab-separated-values1.0CC0 WaiverConsumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media influencers to communicate their products.