Value Proposition Design for Custom Clothing Startup Using Design Thinking Approach

10.34820/FK2/SNDVUNGhina, AstriAstriGhina 0000-0002-0985-4374Telkom UniversityAfifah, NurulNurulAfifahTelkom UniversityValue Proposition Design for Custom Clothing Startup Using Design Thinking ApproachTelkom University Dataverse2022Business and ManagementValue Proposition Design, Startup, Design Thinking, Custom Clothing, Tailor.Ghina, AstriAstriGhinaTelkom University2022-03-292022-03-2910.25124/jmi.v21i1.35232048489application/pdf1.2CC0 WaiverThis research aims to explore the interaction between custom clothing businesses and their users so that the concerns coming from both parties can be used as the basis for creating digital-based solutions. This research focused on exploring the interaction between tailors and sewing service users using a design thinking approach.