10.34820/FK2/UMIBWMTRIONO, SUNU PUGUH HAYUFakultas Ekonomi dan Bisnis; Strategy, Human, Entrepreneurship and EconomicsTelkom University Dataverse2023Business and ManagementMarket orientation; customer orientation; competitor orientation; innovation; performanceTRIONO, SUNU PUGUH HAYUFakultas Ekonomi dan Bisnis; Strategy, Human, Entrepreneurship and Economics2023-03-312023-10-0212952882754text/tab-separated-valuestext/tab-separated-values1.0CC0 WaiverData dari penelitian dengan judul: THE ROLE OF INNOVATION ON MARKET ORIENTATION AND SME PERFORMANCE RELATIONSHIP: EVIDENCE FROM COFFEE SHOP IN BANDUNGPenelitian awalnya berjudul "Peran Orientasi Pasar Dan Inovasi Dalam Implementasi Strategi Perusahaan Rintisan: Studi Pada Perusahaan Rintisan Kopi Di Jawa Barat", namun karena keterbatasan sehingga dilakukan penyesuaian dan fokus pada coffee shop di Bandung