{"@context":"http://schema.org","@type":"Dataset","@id":"https://doi.org/10.34820/FK2/OMCUXW","identifier":"https://doi.org/10.34820/FK2/OMCUXW","name":"Objek Kajian dalam Penelitian Skema Warna Kemasan dan Persepsi Konsumen","creator":[{"name":"Swasty, Wirania","affiliation":"Fakultas Industri Kreatif, Kelompok Keahlian Design Concept and Strategy"},{"name":"Putri, M.K.","affiliation":"Fakultas Ekonomi Bisnis"},{"name":"Koesoemadinata, M.I.P.","affiliation":"Fakultas Industri Kreatif, Kelompok Keahlian Aesthetics, Culture & Humanities"},{"name":"Gunawan, A.N.S.","affiliation":"Fakultas Industri Kreatif, Kelompok Keahlian Innovative Lifestyle & Designed Environment"}],"author":[{"name":"Swasty, Wirania","affiliation":"Fakultas Industri Kreatif, Kelompok Keahlian Design Concept and Strategy"},{"name":"Putri, M.K.","affiliation":"Fakultas Ekonomi Bisnis"},{"name":"Koesoemadinata, M.I.P.","affiliation":"Fakultas Industri Kreatif, Kelompok Keahlian Aesthetics, Culture & Humanities"},{"name":"Gunawan, A.N.S.","affiliation":"Fakultas Industri Kreatif, Kelompok Keahlian Innovative Lifestyle & Designed Environment"}],"datePublished":"2022-03-31","dateModified":"2022-03-31","version":"1","description":["Dataset ini merupakan kumpulan objek kajian yang diperlihatkan pada responden penelitian ketika pengumpulan data primer. Gambar objek kajian ini telah diperlihatkan dalam artikel pada Figure 2 the packaging dominant white, dominant yellow, monochrome color scheme, analog, and complementary. Akan tetapi kualitas gambar yang ditampilkan terlalu kecil dan kurang jelas. Untuk itu dataset ini bertujuan menampilkan objek kajian sebagai data pendukung dari publikasi terkait."],"keywords":["Arts and Humanities","Social Sciences","color","color scheme","Primary Display Panel","Packaging","design"],"citation":[{"@type":"CreativeWork","text":"Swasty, W., Putri, M.K., Koesoemadinata, M.I.P., and Gunawan, A.N.S. 2021. The Effect of Packaging Color Scheme on Perceptions, Product Preferences, Product Trial, and Purchase Intention. JMK 23 (1), 27-39. https://doi.org/10.9744/jmk.23.1.27-39","@id":"https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/23246","identifier":"https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/23246"}],"license":{"@type":"Dataset","text":"CC0","url":"https://creativecommons.org/publicdomain/zero/1.0/"},"includedInDataCatalog":{"@type":"DataCatalog","name":"Telkom University Dataverse","url":"https://dataverse.telkomuniversity.ac.id"},"publisher":{"@type":"Organization","name":"Telkom University Dataverse"},"provider":{"@type":"Organization","name":"Telkom University Dataverse"},"distribution":[{"@type":"DataDownload","name":"1 dominant white.JPG","fileFormat":"image/jpeg","contentSize":108187,"@id":"https://doi.org/10.34820/FK2/OMCUXW/4IWFWY","identifier":"https://doi.org/10.34820/FK2/OMCUXW/4IWFWY","contentUrl":"https://dataverse.telkomuniversity.ac.id/api/access/datafile/4904"},{"@type":"DataDownload","name":"2 dominant yellow.JPG","fileFormat":"image/jpeg","contentSize":104116,"@id":"https://doi.org/10.34820/FK2/OMCUXW/DAGICD","identifier":"https://doi.org/10.34820/FK2/OMCUXW/DAGICD","contentUrl":"https://dataverse.telkomuniversity.ac.id/api/access/datafile/4902"},{"@type":"DataDownload","name":"3 monochrome color scheme.JPG","fileFormat":"image/jpeg","contentSize":113532,"@id":"https://doi.org/10.34820/FK2/OMCUXW/Z411X8","identifier":"https://doi.org/10.34820/FK2/OMCUXW/Z411X8","contentUrl":"https://dataverse.telkomuniversity.ac.id/api/access/datafile/4905"},{"@type":"DataDownload","name":"4 analog color scheme.JPG","fileFormat":"image/jpeg","contentSize":114368,"@id":"https://doi.org/10.34820/FK2/OMCUXW/YRTUVH","identifier":"https://doi.org/10.34820/FK2/OMCUXW/YRTUVH","contentUrl":"https://dataverse.telkomuniversity.ac.id/api/access/datafile/4906"},{"@type":"DataDownload","name":"5 complementary color scheme.JPG","fileFormat":"image/jpeg","contentSize":113661,"@id":"https://doi.org/10.34820/FK2/OMCUXW/CVKDEG","identifier":"https://doi.org/10.34820/FK2/OMCUXW/CVKDEG","contentUrl":"https://dataverse.telkomuniversity.ac.id/api/access/datafile/4903"}]}