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Startegi SEO bagi website perguruan tinggi
Version 2.2
Startegi SEO bagi website perguruan tinggi
Hilfan Soeltansyah; Hilfan Soeltansyah, 2023, "Startegi SEO bagi website perguruan tinggi", https://doi.org/10.34820/FK2/OC9U5M, Telkom University Dataverse, V2
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Description
Judul
Strategi SEO bagi website perguruan tinggi

Ringkasan
Dalam penelitian ini, kami menyelidiki pandangan mahasiswa tentang pentingnya pendidikan SEO (Search Engine Optimization) untuk website perguruan tinggi, pendapat mereka tentang pendidikan yang telah mereka terima, serta kepercayaan diri dan pengetahuan mereka tentang SEO (n=150). Hasilnya menunjukkan bahwa mahasiswa menganggap pendidikan SEO relevan, tetapi merasa tidak cukup siap untuk mengimplementasikan strategi SEO yang efektif. Pelatihan dalam analisis kata kunci dan optimasi konten tidak cukup tercakup dalam kurikulum perguruan tinggi saat ini.

Abstrak
Latar Belakang
Kebutuhan akan SEO semakin meningkat seiring dengan persaingan yang ketat di dunia digital. Hampir setiap pengelola website perguruan tinggi akan berhadapan dengan SEO, sehingga penting untuk memasukkan pendidikan SEO dalam kurikulum perguruan tinggi. Tujuan dari penelitian ini adalah untuk mengumpulkan pandangan mahasiswa tentang SEO dalam hal pentingnya, kepercayaan diri mereka, dan pengetahuan mereka tentang domain ini.

Metode
Mahasiswa tahun akhir di empat fakultas di Indonesia disurvei. Kuesioner mengukur pandangan mereka tentang pendidikan yang telah mereka terima, kepercayaan diri mereka dalam menangani SEO, dan pengetahuan mereka tentang SEO.

Hasil
Seratus lima puluh mahasiswa berpartisipasi dalam penelitian ini. Mahasiswa menganggap pendidikan SEO relevan, terutama pelatihan dalam analisis kata kunci dan optimasi konten. Mahasiswa merasa bahwa beberapa topik tidak cukup tercakup dalam kurikulum. Secara keseluruhan, mahasiswa tidak merasa percaya diri dalam mengimplementasikan strategi SEO (65%), terutama dalam hal analisis kata kunci (70%). Tes pengetahuan menunjukkan bahwa hanya 55% mahasiswa yang menjawab lebih dari setengah pertanyaan dengan benar. Namun, mahasiswa puas dengan pendidikan mereka dalam etika digital, yang tercermin dalam skor tinggi mereka pada pertanyaan etika dalam tes pengetahuan.

Kesimpulan
Mahasiswa dalam penelitian ini hampir menjadi pengelola website yang akan segera harus menangani SEO. Meskipun mereka menganggap SEO penting, menurut mereka kurikulum tidak mencakup banyak aspek penting, persepsi yang juga sejalan dengan kurangnya kepercayaan diri dan pengetahuan mereka dalam domain ini. Oleh karena itu, penting untuk meningkatkan pendidikan SEO dalam kurikulum perguruan tinggi. (2025-01-23) (2023-09-23)
Subject Computer and Information Science
Keyword Information System Technology, Search Engine Optimizing, SEO, Digital Brand Marketing,
Related Publication Marlisa, I.R. and Soeltansyah, H., 2012. MEMBANGUN APLIKASI SISTEM KOMPUTASI AWAN UNTUK DOKUMEN KERJA STAF STISI TELKOM. MEMBANGUN APLIKASI SISTEM KOMPUTASI AWAN UNTUK DOKUMEN KERJA STAF STISI TELKOM.
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google-analytics-acquisition-alltraffic-sourceMedium-googleOrganic-Discover.png
google-analytics-acquisition-alltraffic-sourceMedium-googleOrganic-Discover.png
PNG Image - 2.2 MB - Dec 10, 2024 - 3 Downloads
MD5: 1dc3a569bb37bbb304220bc0b1638888
hasil pengelolaan website yang baik, maka semua konten di domain website kita, akan terindeks dengan baik oleh semua subdomain TDL negara berbeda dari Google
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