NALISA PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION PADA GENERASI MILLENIAL (STUDY PADA FINPAY MONEY DI PT FINNET INDONESIA)

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Telkom University, INDIRA RACHMAWATI, 2023, "NALISA PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION PADA GENERASI MILLENIAL (STUDY PADA FINPAY MONEY DI PT FINNET INDONESIA)", https://doi.org/10.34820/FK2/6PQ09P, Telkom University Dataverse, V1, UNF:6:V+rVJWzG9yeUqmDjwM1Qsw== [fileUNF]

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Description	PT. Finnet Indonesia merupakan anak usaha dari PT Telkom Indonesia melalui Telkom Metra yang bekerjasama dengan anak usahanya Yayasan Kesejahteraan Karyawan Bank Indonesia melalui Mekar Prana Indah. Pertumbuhan transaksi keuangan secara non-tunai di Indonesia dimanfaatkan PT. Finnet Indonesia untuk meluncurkan Finpay Money dengan fitur unggulan e-money, e- wallet dan digital remittance. Namun Aplikasi Finpay Money belum menjadi pilihan pembayaran non-tunai oleh generasi millenial. Terdapat GAP yang cukup besar antara jumlah pengunduh aplikasi (10,000+) dengan pengguna aktif (200+) dan top of mind dari generasi millennial untuk pembayaran non-tunai adalah OVO. Penelitian ini bermaksud untuk mengetahui hubungan electronic word of mouth (E- WOM), brand image, perceived quality, customer satisfaction, dan repurchase intention pada Finpay Money, serta untuk mengetahui seberapa besar pengaruh electronic word of mouth (E-WOM), brand image, perceived quality, dan customer satisfaction terhadap repurchase intention baik secara parsial dan simultan. Data penelitian diperoleh dari pengambilan sampel dari pengguna Finpay Money yang ada di PT. Finnet Indonesia dengan pendekatan analisis PLS. (2023-02-24)
Subject	Business and Management
Keyword	Brand Image, Customer Satisfaction, Perceived Quality

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	Output8.tab Tabular Data - 394 B - Oct 2, 2023 - 42 Downloads 6 Variables, 25 Observations - UNF:6:V+rVJWzG9yeUqmDjwM1Qsw==	Access File Download Options Original File Format (MS Excel Spreadsheet) Tab-Delimited RData Format Variable Metadata Data File Citation RIS EndNote XML BibTeX

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Dataset Persistent ID	doi:10.34820/FK2/6PQ09P
Publication Date	2023-10-02
Title	NALISA PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION PADA GENERASI MILLENIAL (STUDY PADA FINPAY MONEY DI PT FINNET INDONESIA)
Author	Telkom University, INDIRA RACHMAWATI (Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM))
Contact	Use email button above to contact. Telkom University, INDIRA RACHMAWATI (Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM))
Description	PT. Finnet Indonesia merupakan anak usaha dari PT Telkom Indonesia melalui Telkom Metra yang bekerjasama dengan anak usahanya Yayasan Kesejahteraan Karyawan Bank Indonesia melalui Mekar Prana Indah. Pertumbuhan transaksi keuangan secara non-tunai di Indonesia dimanfaatkan PT. Finnet Indonesia untuk meluncurkan Finpay Money dengan fitur unggulan e-money, e- wallet dan digital remittance. Namun Aplikasi Finpay Money belum menjadi pilihan pembayaran non-tunai oleh generasi millenial. Terdapat GAP yang cukup besar antara jumlah pengunduh aplikasi (10,000+) dengan pengguna aktif (200+) dan top of mind dari generasi millennial untuk pembayaran non-tunai adalah OVO. Penelitian ini bermaksud untuk mengetahui hubungan electronic word of mouth (E- WOM), brand image, perceived quality, customer satisfaction, dan repurchase intention pada Finpay Money, serta untuk mengetahui seberapa besar pengaruh electronic word of mouth (E-WOM), brand image, perceived quality, dan customer satisfaction terhadap repurchase intention baik secara parsial dan simultan. Data penelitian diperoleh dari pengambilan sampel dari pengguna Finpay Money yang ada di PT. Finnet Indonesia dengan pendekatan analisis PLS. (2023-02-24)
Subject	Business and Management
Keyword	Brand Image, Customer Satisfaction, Perceived Quality
Depositor	Telkom University, INDIRA RACHMAWATI
Deposit Date	2023-02-24

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