The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior

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Telkom University, ADHI PRASETIO, 2023, "The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior", https://doi.org/10.34820/FK2/CCO0CC, Telkom University Dataverse, V1, UNF:6:na3EITZscuDIgUcE8yxcJw== [fileUNF]

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Description	The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion and Credit Card Usage in Indonesian marketplace. This study uses quantitative methods with causal analysis. In this research, data was collected through online questionnaires and 275 respondents who used the marketplace website responded. This research uses PLS-SEM data analysis technique. The results of this study showed that three out of five hypotheses are accepted. This study shows that Website Quality, Credit Card Use, and Sales Promotion have positive significant effect on Online Impulse Buying Behavior. However, the result of this study also revealed interesting findings, that there is not enough evidence to support moderation effect of Credit Card use and Sales Promotion in the relationship between web quality and Online Impulse Buying Behavior. (2022-10-01)
Subject	Business and Management
Keyword	Marketplace; Website Quality; Credit Card Use; Sales Promotion; Online Impulse Buying Behavior

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	Analisis SmartPLS Descriptive.tab Tabular Data - 54.3 KB - Sep 29, 2023 - 38 Downloads 33 Variables, 353 Observations - UNF:6:na3EITZscuDIgUcE8yxcJw==	Access File Download Options Original File Format (MS Excel Spreadsheet) Tab-Delimited RData Format Variable Metadata Data File Citation RIS EndNote XML BibTeX

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Dataset Persistent ID	doi:10.34820/FK2/CCO0CC
Publication Date	2023-09-29
Title	The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior
Author	Telkom University, ADHI PRASETIO (Fakultas Ekonomi dan Bisnis : KK ICT Based Management (IBM)) - ORCID: https://doi.org/10.24912/jm.v26i3.922
Contact	Use email button above to contact. Telkom University, ADHI PRASETIO (Fakultas Ekonomi dan Bisnis : KK ICT Based Management (IBM))
Description	The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion and Credit Card Usage in Indonesian marketplace. This study uses quantitative methods with causal analysis. In this research, data was collected through online questionnaires and 275 respondents who used the marketplace website responded. This research uses PLS-SEM data analysis technique. The results of this study showed that three out of five hypotheses are accepted. This study shows that Website Quality, Credit Card Use, and Sales Promotion have positive significant effect on Online Impulse Buying Behavior. However, the result of this study also revealed interesting findings, that there is not enough evidence to support moderation effect of Credit Card use and Sales Promotion in the relationship between web quality and Online Impulse Buying Behavior. (2022-10-01)
Subject	Business and Management
Keyword	Marketplace; Website Quality; Credit Card Use; Sales Promotion; Online Impulse Buying Behavior
Depositor	Telkom University, ADHI PRASETIO
Deposit Date	2023-09-29

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