Electronic vehicle purchase motivation

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Telkom University, INDIRA RACHMAWATI, 2023, "Electronic vehicle purchase motivation", https://doi.org/10.34820/FK2/FOMK13, Telkom University Dataverse, V1, UNF:6:KT5I9hfOc7xdb3DJZAFg/A== [fileUNF]

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Description	The transportation sector is one of the largest contributors to the greenhouse effect. This causes consumers and industry to look for solutions to reduce the greenhouse effect, one of them is an Electric Vehicles (EV). EV is considered as one of the responses to reduce the use of oil energy and carbon emissions from the transportation sector. However, the EV success depends on the level of people's need for EV. Maslow's hierarchy of needs is widely used to understand consumer buying motivation and consumer buying behavior. This study aims to determine EV Purchase Motivation in Indonesia by using Maslow's Hierarchy of Needs approach. Questionnaires from 385 respondents were then analyzed using multiple linear regression models. Based on the research, the Openness to Experience variable has the most significant effect on EV Purchase Motivation, followed by Environmental Concern, Price Consciousness, and Self Esteem. Meanwhile, the Social Influences variable has a negative and insignificant effect on EV Purchase Motivation.. From a practical point of view, there are several useful recommendations for the government to formulate and implement to determine vehicle electrification and also advice to automotive marketers and manufacturers regarding the motivation of Indonesian consumers for EVs. Keywords: electric vehicles; purchase motivation; Maslow hierarchy of needs. (2023-09-30)
Subject	Social Sciences
Keyword	Motivation

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	Output Kuesioner Penelitian.tab Tabular Data - 111.8 KB - Oct 2, 2023 - 13 Downloads 38 Variables, 433 Observations - UNF:6:KT5I9hfOc7xdb3DJZAFg/A==	Access File Download Options Original File Format (MS Excel Spreadsheet) Tab-Delimited RData Format Variable Metadata Data File Citation RIS EndNote XML BibTeX

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Dataset Persistent ID	doi:10.34820/FK2/FOMK13
Publication Date	2023-10-02
Title	Electronic vehicle purchase motivation
Author	Telkom University, INDIRA RACHMAWATI (Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM))
Contact	Use email button above to contact. Telkom University, INDIRA RACHMAWATI (Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM))
Description	The transportation sector is one of the largest contributors to the greenhouse effect. This causes consumers and industry to look for solutions to reduce the greenhouse effect, one of them is an Electric Vehicles (EV). EV is considered as one of the responses to reduce the use of oil energy and carbon emissions from the transportation sector. However, the EV success depends on the level of people's need for EV. Maslow's hierarchy of needs is widely used to understand consumer buying motivation and consumer buying behavior. This study aims to determine EV Purchase Motivation in Indonesia by using Maslow's Hierarchy of Needs approach. Questionnaires from 385 respondents were then analyzed using multiple linear regression models. Based on the research, the Openness to Experience variable has the most significant effect on EV Purchase Motivation, followed by Environmental Concern, Price Consciousness, and Self Esteem. Meanwhile, the Social Influences variable has a negative and insignificant effect on EV Purchase Motivation.. From a practical point of view, there are several useful recommendations for the government to formulate and implement to determine vehicle electrification and also advice to automotive marketers and manufacturers regarding the motivation of Indonesian consumers for EVs. Keywords: electric vehicles; purchase motivation; Maslow hierarchy of needs. (2023-09-30)
Subject	Social Sciences
Keyword	Motivation
Depositor	Telkom University, INDIRA RACHMAWATI
Deposit Date	2023-09-29

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