Kepuasan konsumen sebagai dampak kualitas produk, harga dan keputusan pembelian

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CAHYANI, LENI, 2022, "Kepuasan konsumen sebagai dampak kualitas produk, harga dan keputusan pembelian", https://doi.org/10.34820/FK2/HTOGUB, Telkom University Dataverse, V1, UNF:6:m4FA6oGiYb65XrvsVWIzaA== [fileUNF]

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Description	he Majalaya Weaving Sarong is a product of MSMEs whose existence has begun to be displaced by imported products and has resulted in many business actors going bankrupt. This study is to determine and analyze product quality, price, purchase decisions, and satisfaction. Consumers who use Majalaya sarongs are the research population, 100 respondents were sampled using the Incidental Sampling technique. Path analysis is a data analysis technique used. The result of data processing is known that consumer satisfaction is formed as an impact of product quality, price, and purchasing decisions. Product quality and price mediated by purchasing decisions can affect satisfaction. In addition, purchasing decisions can be shaped by product quality and price. The weakness of this research is that the sample distribution is large and wide, and cannot be compared with woven sarongs from other regions. (2022)
Subject	Business and Management
Keyword	Consumer Decision; Consumer Satisfaction; Price; Product
Related Publication	Jurnal Inspirasi Bisnis dan Manajemen

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	KUESIONER LNI.tab Tabular Data - 18.9 KB - Apr 4, 2022 - 81 Downloads 48 Variables, 100 Observations - UNF:6:m4FA6oGiYb65XrvsVWIzaA==	Access File Download Options Original File Format (MS Excel Spreadsheet) Tab-Delimited RData Format Variable Metadata Data File Citation RIS EndNote XML BibTeX

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Dataset Persistent ID	doi:10.34820/FK2/HTOGUB
Publication Date	2022-04-04
Title	Kepuasan konsumen sebagai dampak kualitas produk, harga dan keputusan pembelian
Author	CAHYANI, LENI (Fakultas Ilmu Terapan, Bussines Resources, Marketing, and Tourism)
Contact	Use email button above to contact. CAHYANI, LENI (Fakultas Ilmu Terapan, Bussines Resources, Marketing, and Tourism)
Description	he Majalaya Weaving Sarong is a product of MSMEs whose existence has begun to be displaced by imported products and has resulted in many business actors going bankrupt. This study is to determine and analyze product quality, price, purchase decisions, and satisfaction. Consumers who use Majalaya sarongs are the research population, 100 respondents were sampled using the Incidental Sampling technique. Path analysis is a data analysis technique used. The result of data processing is known that consumer satisfaction is formed as an impact of product quality, price, and purchasing decisions. Product quality and price mediated by purchasing decisions can affect satisfaction. In addition, purchasing decisions can be shaped by product quality and price. The weakness of this research is that the sample distribution is large and wide, and cannot be compared with woven sarongs from other regions. (2022)
Subject	Business and Management
Keyword	Consumer Decision; Consumer Satisfaction; Price; Product http://jurnal.ugj.ac.id/index.php/jibm/article/view/3382
Related Publication	Jurnal Inspirasi Bisnis dan Manajemen http://jurnal.ugj.ac.id/index.php/jibm/article/view/3382
Depositor	CAHYANI, LENI
Deposit Date	2022-04-04

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