BUZZ MARKETING ANALYSIS OF EFFECT ON BRAND IMAGE, BRAND AWARENESS, AND PURCHASING DECISION THROUGH TWITTER

Version 1.0

Sastika, Widya, 2022, "BUZZ MARKETING ANALYSIS OF EFFECT ON BRAND IMAGE, BRAND AWARENESS, AND PURCHASING DECISION THROUGH TWITTER", https://doi.org/10.34820/FK2/QQJPBJ, Telkom University Dataverse, V1, UNF:6:xeEOZ0O5T9yEbCrY8wuYIA== [fileUNF]

Learn about Data Citation Standards.

Contact Owner

Dataset Metrics

61 Downloads

Description

Internet has become one of modern communication tools in the development technology era. Internet users in Indonesia have increased from year to year. The highest activity is for social networking. Social networking is becoming a growing trend. In 2012, Indonesia is the fifth largest in the world of Twitter users as much as 29 million users. Twitter as one of the media for buzz marketing could be categorized as an effective tool for making a brand image of product that can be accepted and distributed to third party, consumers who chose the brand they will use, and redistribute about that brand. Buzz marketing or commonly known as viral marketing is a marketing activity in communication media which creates "noise" significant and appealing to the target audience to discuss about the product and give it a try. Research methods used in this research is descriptive and causal research by collecting primary and secondary data. Sampling technique in this study was non-probability convenience sampling. This study uses SEM (Structural Equation Modeling), a multivariate statistical analysis technique that analyzes the relation structured. This technique is a combination of factor analysis and multiple regression analysis. The results of this study are expected to be useful for the development of science and the needs of businesses, especially in marketing field. (2014-11-10)

Subject

Business and Management

	1 File
	DATA ETAR.tab Tabular Data - 26.7 KB - Mar 30, 2022 - 61 Downloads 12 Variables, 402 Observations - UNF:6:xeEOZ0O5T9yEbCrY8wuYIA==	Access File Download Options Original File Format (MS Excel Spreadsheet) Tab-Delimited RData Format Variable Metadata Data File Citation RIS EndNote XML BibTeX

Citation Metadata

Dataset Persistent ID	doi:10.34820/FK2/QQJPBJ
Publication Date	2022-03-30
Title	BUZZ MARKETING ANALYSIS OF EFFECT ON BRAND IMAGE, BRAND AWARENESS, AND PURCHASING DECISION THROUGH TWITTER
Author	Sastika, Widya (Fakultas Ilmu Terapan - Bussines Resources, Marketing, and Tourism Strategy) - ResearcherID: wiedyasastika
Contact	Use email button above to contact. Sastika, Widya (Fakultas Ilmu Terapan - Bussines Resources, Marketing, and Tourism Strategy)
Description	Internet has become one of modern communication tools in the development technology era. Internet users in Indonesia have increased from year to year. The highest activity is for social networking. Social networking is becoming a growing trend. In 2012, Indonesia is the fifth largest in the world of Twitter users as much as 29 million users. Twitter as one of the media for buzz marketing could be categorized as an effective tool for making a brand image of product that can be accepted and distributed to third party, consumers who chose the brand they will use, and redistribute about that brand. Buzz marketing or commonly known as viral marketing is a marketing activity in communication media which creates "noise" significant and appealing to the target audience to discuss about the product and give it a try. Research methods used in this research is descriptive and causal research by collecting primary and secondary data. Sampling technique in this study was non-probability convenience sampling. This study uses SEM (Structural Equation Modeling), a multivariate statistical analysis technique that analyzes the relation structured. This technique is a combination of factor analysis and multiple regression analysis. The results of this study are expected to be useful for the development of science and the needs of businesses, especially in marketing field. (2014-11-10)
Subject	Business and Management
Depositor	Sastika, Widya
Deposit Date	2022-03-30

Waiver

Our Community Norms as well as good scientific practices expect that proper credit is given via citation. Please use the data citation above, generated by the Dataverse.

CC0 - "Public Domain Dedication" Creative Commons CC0 1.0 Public Domain Dedication icon

Guestbook

No guestbook is assigned to this dataset, you will not be prompted to provide any information on file download.

Dataset	Summary	Contributors	Published
No records found.

Restrict Files and Add Dataset Terms of Access

Restricting limits access to published files. You can add or edit Terms of Access for the dataset, and allow people to Request Access to restricted files.

Terms of Access

Request Access

Enable access request

Delete Files

The file will be deleted after you click on the Delete button.

Files will not be removed from previously published versions of the dataset.

Select File(s)

Please select one or more files.

Share Dataset

Share this dataset on your favorite social media networks.

Dataset Citations

Citations for this dataset are retrieved from Crossref via DataCite using Make Data Count standards. For more information about dataset metrics, please refer to the User Guide.

Sorry, no citations were found.

Restricted Files Selected

The restricted file(s) selected may not be downloaded because you have not been granted access.

Restricted Files Selected

The restricted file(s) selected may not be downloaded because you have not been granted access.

Click Continue to download the files you have access to download.

Restricted Files Selected

The restricted file(s) selected may not be downloaded because you have not been granted access.

Click Continue to download the files you have access to download.

Delete Dataset

Are you sure you want to delete this dataset and all of its files? You cannot undelete this dataset.

Delete Draft Version

Are you sure you want to delete this draft version? Files will be reverted to the most recently published version. You cannot undelete this draft.

Unpublished Dataset Private URL

Private URL can only be used with unpublished versions of datasets.

Unpublished Dataset Private URL

Are you sure you want to disable the Private URL? If you have shared the Private URL with others they will no longer be able to use it to access your unpublished dataset.

Delete Files

The file(s) will be deleted after you click on the Delete button.

Files will not be removed from previously published versions of the dataset.

Compute

This dataset contains restricted files you may not compute on because you have not been granted access.

Deaccession Dataset

Are you sure you want to deaccession? The selected version(s) will no longer be viewable by the public.

Deaccession Dataset

Are you sure you want to deaccession this dataset? It will no longer be viewable by the public.

Version Differences Details

Please select two versions to view the differences.

Version Differences Details

Version:
Last Updated:

Select File(s)

Please select a file or files to be downloaded.

Select File(s)

Please select a file or files for access request.

Edit Tags

Select existing file tags or create new tags to describe your files. Each file can have more than one tag.

Request Access

You need to Sign Up or Log In to request access to this file.

Data Not Published

In order to map your data with WorldMap, your data must be published. Please publish this dataset, then retry the Map Data feature.

Dataset Terms

Please confirm and/or complete the information needed below in order to continue.

Preview Guestbook

Upon downloading files the guestbook asks for the following information.

Guestbook Name

Collected Data

Account Information

Package File Download

Use the Download URL in a Wget command or a download manager to download this package file. Download via web browser is not recommended. User Guide - Downloading a Dataverse Package via URL

- -

Download URL

https://dataverse.telkomuniversity.ac.id/api/access/datafile/

Request Access

Please confirm and/or complete the information needed below in order to request access to files in this dataset.

Compute Batch

Clear Batch

Dataset	Dataset Persistent ID

Compute Batch

Submit for Review

You will not be able to make changes to this dataset while it is in review.

Publish Dataset

Are you sure you want to republish this dataset?

Select if this is a minor or major version update.

Minor Release (1.1)

Major Release (2.0)

Publish Dataset

This dataset cannot be published until Widya Sastika Dataverse is published by its administrator.

Publish Dataset

This dataset cannot be published until Widya Sastika Dataverse and Telkom University Dataverse are published.

Return to Author

Return this dataset to contributor for modification.