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RISKI TAUFIK HIDAYAH Telkom University Dataverse (Fakultas Ekonomi dan Bisnis : ICT Based Management (IBM))
Model Penciptaan Pengalaman Wisata Yang Berkesan Untuk Meningkatan Intensi Loyalitas Wisatawan Kawasan Wisata Geopark Di Provinsi Jawa Barat
Version 2.0
Telkom University, RISKI TAUFIK HIDAYAH; Rahayu, Agus; Wibowo, Lili Adi; Hendrayati, Heny, 2022, "Model Penciptaan Pengalaman Wisata Yang Berkesan Untuk Meningkatan Intensi Loyalitas Wisatawan Kawasan Wisata Geopark Di Provinsi Jawa Barat", https://doi.org/10.34820/FK2/YMP72W, Telkom University Dataverse, V2, UNF:6:GlTNXJqQBbEqULCVW5motA== [fileUNF]
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Description
Posisi wisatawan domestik sebagai asset penting bagi keberlangsungan sebuah destinasi wisata terutama era pandemi covid19 yang membatasi kunjungan wisatawan mancanegara. Pasar domestik diprediksikan mampu pulih terlebih dahulu karena pandemi COVID-19 menjadi pemantik atas pergeseran perilaku wisatawan untuk lebih memilih destinasi wisata domestik. Penelitian bertujuan untuk mengetahui pengaruh Pesona Destinasi dan citra destinasi terhadap pengalaman wisata yang berkesan serta implikasinya terhadap intensi loyalitas wisatawan pada Kawasan Wisata Geopark di Jawa Barat. Penelitian ini diharapkan mampu menambah khasanah ilmu pengetahuan dalam bidang manajemen pemasaran kepariwisataan serta meningkatkan loyalitas wisatawan Geopark dan menjadi referensi untuk menginisasi penelitian selanjutnya. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif dengan menggunakan metode survey ekspalatori. Populasi dalam penelitian ini adalah wisatawan yang pernah melakukan mengunjungi Kawasan Wisata Geopark di Jawa Barat. Teknik penentuan sampel yang digunakan dalam penelitian ini yaitu Probability Sampling dengan metode proportioned stratified sampling, adapun jumlah sampel yang diteliti sebanyak 311 responden. Analisis verifikatif menggunakan metode analisis model persamaan struktural dengan menggunakan aplikasi statistic SmartPLS. Hasil penelitian menunjukan terdapat pengaruh langsung yang diberikan oleh Pesona Destinasi dan citra destinasi terhadap pengalaman wisata yang mengesankan, serta pengalaman wisata yang berkesan mampu memediasi antara Pesona Destinasi dan citra destinasi terhadap intensi loyalitas wisatawan. Penelitian ini menghasilkan suatu temuan model peningkatan intensi loyalitas melalui penciptaan pengalaman wisata yang berkesan di kawasan wisata geopark. Temuan model dalam penelitian ini diberi nama “Model Peningkatan Intensi Loyalitas Kawasan Wisata Geopark” yang merupakan novelti hasil penelitian ini. Kata Kunci: Intensi Loyalitas, Pengalaman Wisata yang Berkesan, Pesona Destinasi, Citra Destinasi, Geopark, Jawa Barat. (2022-1-10)
Subject Business and Management
Keyword Intensi Loyalitas, Pengalaman Wisata yang Berkesan, Pesona Destinasi, Citra Destinasi, Geopark, Jawa Barat.
1 File
Data Kuesioner.tab
Tabular Data - 33.6 KB - Sep 21, 2022 - 80 Downloads
83 Variables, 102 Observations - UNF:6:GlTNXJqQBbEqULCVW5motA==
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