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THE EFFECT OF MARKETING PUBLIC RELATIONS ACTIVITIES TO A COMPANY'S BRAND IMAGE BY TEXT ANALYTICS (CASE STUDY OF PT EIGER)
Mar 21, 2022
MILLANYANI, HEPPY, 2022, "THE EFFECT OF MARKETING PUBLIC RELATIONS ACTIVITIES TO A COMPANY'S BRAND IMAGE BY TEXT ANALYTICS (CASE STUDY OF PT EIGER)", https://doi.org/10.34820/FK2/EBCKRX, Telkom University Dataverse, V1
Penelitian ini memakai data berupa user-generated-content dari Twitter. Pengambilan data diambil dengan teknik crawling menggunakan tools Python. Proses analisis akan terdiri dari beberapa tahap, yaitu perception analysis, dan sentiment analysis. Analisis data ini akan menggunaka...
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