1 to 3 of 3 Results
Oct 5, 2023
Telkom University, ADHI PRASETIO, 2023, "Replication Data for: The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior", https://doi.org/10.34820/FK2/WZ4X3U, Telkom University Dataverse, V1, UNF:6:PIoPWWJU/Ytt1DQexlWptQ== [fileUNF]
The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion and... |
Mar 30, 2022
Telkom University, ADHI PRASETIO, 2022, "Analisis Tingkat Kesuksesan Pendanaan Startup dan Trend Investasi di Indonesia Berdasarkan Crowdfunding Multiplatform Database", https://doi.org/10.34820/FK2/LD8G31, Telkom University Dataverse, V1
Dengan kemajuan teknologi fintech semakin banyak metode dalam mendanai sebuah proyek wirausaha, salah satu metode yang sedang naik daun adalah sistem crowdfunding, dimana pemilik proyek melakukan presentasi atau demonstrasi publik yang bertujuan agar proyek tersebut mendapatkan d... |
Mar 30, 2022
Telkom University, ADHI PRASETIO, 2022, "PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA SMARTPHONE SAMSUNG (STUDI KASUS DI BANDUNG)", https://doi.org/10.34820/FK2/TA0W4B, Telkom University Dataverse, V1, UNF:6:nqPBTImGFgo+Y3YWZpbwXw== [fileUNF]
This study aims to determine how the influence of Electronic Word of Mouth (eWOM) on Youtube social media on Purchase intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with the aim of... |
