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Atria Nuraini Fadilla Dataverse (Fakultas Industri Kreatif, Design Concept and Strategy)
Dataverse ini merupakan data mentah dari ranah bidang desain komunikasi visual, brand communication, design thinking, user interface & user experience, metodologi pengajaran.
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STORYTELLING DALAM KEMASAN KOPI JANJI JIWA
STORYTELLING DALAM KEMASAN KOPI JANJI JIWA
Oct 4, 2023
Fadilla, Atria, 2023, "STORYTELLING DALAM KEMASAN KOPI JANJI JIWA", https://doi.org/10.34820/FK2/I4ZU7I, Telkom University Dataverse, V1
Data ini berisi tentang salah satu brand yang berhasil menguasai pasar kopi di Indonesia yaitu kopi Janji Jiwa. Janji Jiwa mengetahui pentingnya membangun sebuah brand image. Salah satu pendekatan kreatif yang dilakukan oleh Janji jiwa adalah dengan storytelling yang diperkuat ju...
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