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BETHANI SURYAWARDANI (Fakultas Ilmu Terapan, Business Resource, Marketing and Tourism)
Dataverse research scope in marketing management and marketing tourism
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Determinant Factors of Customers Switching Behavior to Customer Satisfaction and Loyalty in Online Transportation Users in Bandung
Mar 31, 2022
SURYAWARDANI, BETHANI, 2022, "Determinant Factors of Customers Switching Behavior to Customer Satisfaction and Loyalty in Online Transportation Users in Bandung", https://doi.org/10.34820/FK2/YMFHAI, Telkom University Dataverse, V1, UNF:6:bl1WIdlk0l9OeLmxIg7kFg== [fileUNF]
This study was aimed to find out which factors that become the most influence on customers switching behavior for online transportation and how the impact on their satisfaction and loyalty for future con-sumption. Transportation service is one of the service industry sectors that...
Tourism 4.0: Digital media communication on online impulse buying and e-satisfaction
Mar 31, 2022
SURYAWARDANI, BETHANI, 2022, "Tourism 4.0: Digital media communication on online impulse buying and e-satisfaction", https://doi.org/10.34820/FK2/UXHPAR, Telkom University Dataverse, V2, UNF:6:DpuNvKMwGGhptZfbt7mUzw== [fileUNF]
The rapid development of ICT changes communication practices and strategies involving government and stakeholder policies in the tourism industry. This is also a challenge and an opportunity for every country in general and tourist destinations to create interesting information o...
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